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Chapter 6 The Writing Process

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1 Chapter 6 The Writing Process
Business Communication Chapter 6 The Writing Process Copyright South-Western Cengage Learning

2 Planning Messages Identify the objective Determine the main idea
To inform To request To record To persuade Determine the main idea Choose supporting details Adjust for the receiver © Stockbyte / Getty Images Adjust the message for the receiver. 6.1 Planning and Organizing Messages

3 Organizing Messages Direct order Indirect order Direct-indirect order
6.1 Planning and Organizing Messages

4 Providing Complete Information
Advertisements and Internet sites give product information Information is not always accurate or complete Honest mistake or deception? Ethical or unethical behavior? 6.1 Planning and Organizing Messages

5 Effective Messages Build goodwill Achieve their objectives
Have common traits Courteous Correct Concise Clear Complete 6.2 Composing Messages

6 Courteous Messages Positive words Proper titles Bias-free words
Gender bias Race and age bias Disability bias © Blend Images / Jupiter Images Show respect for others by using their names and titles properly. 6.2 Composing Messages

7 Correct Messages Errors Omitted information The main idea
Supporting details © Tetra Images / Getty Images Effective messages do not omit details or confuse the reader. 6.2 Composing Messages

8 Concise Messages Unnecessary elements Active voice Redundancies
Empty phrases Active voice 6.2 Composing Messages

9 Clear Messages Clear words and sentences Contradictory information
6.2 Composing Messages

10 Complete Messages The five Ws Complete paragraphs Message structure
Who What Where When Why Complete paragraphs Message structure 6.2 Composing Messages

11 OWL OWL: Purdue University’s Online Writing Lab
Provides online resources for writers Questions Why does this resource suggest that you use positive wording in business letters? What steps are suggested for softening the effects of negative news? school.cengage.com/bcomm/buscomm 6.2 Composing Messages

12 Stages in the Writing Process
Planning Composing Editing Proofreading Publishing © Photodisc / Getty Images Planning is an important part of the writing process. 6.3 Editing and Publishing Messages

13 Editing Messages Editing: reviewing and revising (changing) a message to improve it May require as much time as composing Focus on the main ideas Review for the 5 Cs Review for effective transitions 6.3 Editing and Publishing Messages

14 Proofreading Messages
Proofreading: reviewing and correcting the final draft of a message Focus on: General content errors Mechanical errors Proofreading methods 6.3 Editing and Publishing Messages

15 Spelling and Grammar Checkers
Included in many word processing and other programs Are useful but do not replace proofreading 6.3 Editing and Publishing Messages

16 6.3 Editing and Publishing Messages

17 6.3 Editing and Publishing Messages

18 Reading Goals Reading goals: reasons for reading a message
Different reading speeds and methods Subvocalization Reading aloud to identify errors 6.3 Editing and Publishing Messages

19 Publishing Messages Appropriate methods Appearance counts Paper Format
© Orange Line Media / Shutterstock Sending a letter is a typical way to publish a formal business message. 6.3 Editing and Publishing Messages

20 Vocabulary bias clear message complete message concise message
contradictory correct message courteous message editing empathy intranet objective project bid proofreaders’ marks proofreading publish redundancy transition


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