WALT Understand which techniques we can use to structure a good persuasive essay.  Techniques used to persuade  Expressions to help structure your argument.

Persuasion is when you want to convince someone of your side of the argument. You must be absolutely clear of what you want them to believe. You must argue your points in a passionate and emotive manner.

T echniques of persuasion: Address the reader directly Address the reader directly A rhetorical question A rhetorical question Repetition of words/phrases Repetition of words/phrases The three pack trick/rule of three The three pack trick/rule of three An anecdote An anecdote Facts and statistics Facts and statistics Over exaggerated language Over exaggerated language Emotive language Emotive language Use facts and statistics Use facts and statistics The Obama bluff (a type of rule of 3) The Obama bluff (a type of rule of 3)

Discuss these questions in your groups: 1. What was the last thing you tried to persuade someone to do? 2. What was the last thing one of your parents tried to persuade you to do? What words did they use? 3. What is the most persuasive advert that you have last seen on TV? How did the writing or pictures persuade you? How can I be persuasive in writing? Task:

Rhetorical Questions - HOOK Persuasive writing can use rhetorical questions to involve the reader and make them think about the argument. This is A HOOK Is it not terrible that so many people in the world are starving?

Task : Task : For each of these issues come up with a rhetorical question that would make a reader think about the issue: Give money to the blind Give money to the blind School Uniforms look smart School Uniforms look smart Watching TV is damaging. Watching TV is damaging.

“The true strength of our nation comes not from the mite of our arms or the scale of our wealth but from the enduring power of our ideals: democracy. Liberty and unyielding hope!” Presidential Victory Speech 2008

Using anecdotes An anecdote is an interesting or amusing story and these are often used in persuasive writing. Here is an anecdote about a bad experience with a dog: Recently I met one of my neighbours in the street and he had a big bandage on his hand. He told me that he had been bitten by another neighbour’s dog..’

Task Come up with your own anecdote for a bad experience with school dinners. This could have happened to you or to someone you know.

Over exaggerated Language Persuasive writing can use exaggeration to help convince a reader. Task: Come up with some exaggerated words that you could use to describe school lunches in A good way A good way A negative way A negative way

Address the reader directly - HOOK Uses words like YOU and WE, SURELY YOU MUST AGREE THAT…to involve the reader and make them feel like you are talking directly to them.

Write these sentences using the word “you” to be more persuasive Not drop litter McDonald’s is very unhealthy The x factor is boring.

Our examples You cant just going round dropping litter right? You would have to agree that dropping litter makes the place untidy? You must be blind McDonald supporters because McDonalds is a main source of obesity? We all realise dropping litter has a damaging effect on our environment!

Using Facts and Statistics Using facts and statistics help make your argument more believable as you have research to prove that what you say is true. For example: nine out of ten owners said their cats preferred it nine out of ten owners said their cats preferred it Kills 90% of all known germs Kills 90% of all known germs

Task: Use a fact, figure or statistic to write something that might persuade your parents to buy you something new A bike, a pair of shoes, a CD etc…

The three pack trick Listing things in threes can be used to emphasise a point. e.g. smoking is very bad for you; it’s not healthy, it’s not cheap and it’s not cool.

Plastic surgery We should be careful when considering plastic surgery, it’s expensive, easily addictive and extremely invasive

You can use the repetition of the same words, You can use the repetition of the same words, or use words that begin with the same letter (alliteration). or use words that begin with the same letter (alliteration). This can help make your three pack trick more memorable and have better impact

Task Come up with three pack tricks for the following topics Against drinking alcohol In favour of going paint balling

Success Criteria for persuasive techniques Address the reader directly – ‘you’, ‘we’.. Address the reader directly – ‘you’, ‘we’.. Rhetorical questions to involve them Rhetorical questions to involve them Facts and statistics Facts and statistics Hyperbole (over exaggerated language ) Hyperbole (over exaggerated language ) Language that shows that you are SURE you are right Language that shows that you are SURE you are right Anecdotes Anecdotes Three pack trick Three pack trick Obama bluff Obama bluff Emotive language (language that moves the reader’s emotions.) Emotive language (language that moves the reader’s emotions.) Imagery Imagery

Walt: Identify persuasive techniques in good pieces of writing.

Looking at model essays

Essay title: Argument : Two Stars: Wish:

WALT Understand which expressions you can use to help structure your persuasive argument.

Task: Split your jotter into 5 sections. Head each box with one of the following headings: These expressions:  Move the argument forwards  Allow the writer to show other side of the argument  Introduce a source or piece of evidence  Show the writer is sure he/she is right.  Allow the writer to sum up

However it could be argued that However it could be argued that moreover unquestionably moreover unquestionably According to a recent newspaper article According to a recent newspaper article In conclusion significantly In conclusion significantly Firstly what is more One example of this is Firstly what is more One example of this is Therefore on the whole undeniably Therefore on the whole undeniably Another important point in favour Another important point in favour without doubt Yet it could be argued that without doubt Yet it could be argued that Absolutely on the other hand Absolutely on the other hand Secondly definitely in addition Secondly definitely in addition One extremely important point that supports this One extremely important point that supports this Next I’d like to deal with the issue conversely Next I’d like to deal with the issue conversely

Task 2 You should now come up with your own expressions for each heading in your jotter. You should now come up with your own expressions for each heading in your jotter. Come up with two new expressions for each point – you can’t use any that have been suggested on the previous slide!!! Come up with two new expressions for each point – you can’t use any that have been suggested on the previous slide!!!

Task 3 Each group will be given one of the 5 headings and a piece of poster paper. You should write down your given heading and all of the expressions that fit under that heading (including the new ones that the class came up with.) These will be displayed on the wall to help you with your persuasive essays.

Essay – Draft 1 Monday 8 th October. No late submissions! No excuses! Any problems…ASK!!!!