1. OBJECTIVE
I will demonstrate some familiarity with the features of Persuasive Writing
LEARNING OUTCOME
I have used some features of Persuasive Writing in my own writing

2. SATs Preparation The Writing Triplets
Argue, Persuade, Advise
Inform, Explain, Describe
Analyse, Review, Comment
Imagine, Explore, Entertain

3. PERSUASION
In your exam you might be asked to pick out persuasive features from a text and also to write to persuade.
It is easy to learn the features of persuasion and to spot them in text.
If you also practise writing to persuade you will become more familiar with what is expected of you in the exam.

4. Persuasion is easy – you do it all the time!
We all use persuasive techniques at one time or another.
We do it to get our own way.
Persuasion is part of our everyday language – write down three areas you have seen or experienced Persuasive Techniques.

5. The Art of Persuasion
Some texts are written to persuade the reader to think or do something.
The aim is to make the reader think or act in a particular way.
For example:
Advertisements  buy now!
Health posters  look after yourself / make changes
To persuade in words, writers can use a range of techniques.

6. Identifying the Task Argue, PERSUADE, Advise
You are writing to Persuade …
Under what circumstances would you try to persuade someone to do something?
Think about the last time you tried to persuade your parents to let you go somewhere – or let you have something.
What did you say?

7. And what about the last time your parents tried to persuade you to do something?
What was it and what did they say?
Now think about the TONE you both used.
What was successful and what failed?

8. The key to being a successful Persuader is remembering…
Purpose
Audience
Language
What is the reason for the text
Who is meant to read it
What language has been used – formal, informal etc?

9. Persuasive Techniques involve being
PERSUADER

10. The Persuader P E R S U A D Personal Pronouns Emotive language
Rhetorical Questions
Statistics and Facts
Use of an authority figure
Alliteration and Anecdotes
Description and Imagery
Exaggeration
Repetition and group of 3

11. Exercise 1
Read the text you have been given and analyse it carefully, identifying and annotating the persuasive techniques used.
Take each technique you have identified and comment on its effect on the reader.

12. The Persuader Spot the Persuasive features in the text.

13. The SATs question Make sure you understand The QUESTION or INSTRUCTION
In the SATs you may be asked to do a piece of persuasive writing.
Make sure you understand
The QUESTION or INSTRUCTION
The PURPOSE and AUDIENCE
Then PLAN your response.

14. Writing task – write an article for the school magazine
In Y11 all students should be in bed by 9pm.
All pupils should wear uniform.
All pupils should wear yellow uniforms.
Watching TV during Y10 / Y11 should be banned.
Chocolate should be removed from shelves across the country to encourage people to be healthier.
Junk food should be rationed or quadrupled in price IMMEDIATELY.

15. PAL metaphor Personal Pronouns simile Emotive words personification
imagery
language
Alliteration
senses
Exaggeration
Students should have three hours’ homework each night.
Repetition
PAL
Authority figure
Group of three
Techniques
Anecdotes
Statistics and Facts
Rhetorical Questions

16. Exercise 2 WRITE THE OPENING PARAGRAPH
Engage or 'grab your reader's attention straight away - involve and interest them at the outset.
State why you are writing
Involve your reader by using 'you', 'we - if appropriate!
State why you have the authority to write on this topic and that you are reasonable and trustworthy.
Forge common ground between you and your reader - mention an outcome both of you would endorse.
Use a rhetorical question.
Choose your words with precision and care.

17. Exercise 3
Hand your writing to your partner and ask them to grade it for you suggesting two ways in which it could be improved.

18. Has learning taken place in today’s lesson? How?
Lesson Evaluation
Has learning taken place in today’s lesson? How?