2 Well, guess what you did… How many of you have ever done the following:Begged your parents to stay home from schoolAsked your parents for spending moneyAsked for a treat, a toy, or new outfit from the storePleaded with your teacher to go easy when grading or for another day for a project or testWell, guess what you did…
3 You have been practicing argumentative techniques using the art of persuasion! Persuasion is defined as communication that is intended to make its audience adopt a certain opinion or pursue an action or do both through appeals to reason or emotion
4 How Is Persuasion An Art? How do effective writers create argumentative essays using persuasive techniques?
5 With Art techniques, one can go from good to great by immersing oneself in knowledge and through practice.With Persuasion and Argumentative Writing, one must immerse themselves in knowledge and practice to skillfully craft their words into a logical order with facts to support, in order to convince those around them. This task becomes increasingly more difficult when attempting to persuade one who is educated especially in the topic of discussion.
6 Who Came Up With This Crazy Thing Called Persuasion/Argument?
7 Back when the world was being discovered scholars, religious leaders, and political figures used Rhetoric in order to convince others of their beliefs and discoveries. Many of the influential figures who further developed the techniques of persuasion were of Greek and Roman decent.
8 One such influential man was called Aristotle. According to Aristotle, rhetoric “is the faculty of observing in any given case the available means of persuasion.” In more simple terms rhetoric is discovering how to use language effectively to please, persuade, and argue one’s point.
9 Why Should We Care About What Some Dead Guys Did?
10 Persuasion equals power Persuasion equals power. Power to do good, or unfortunately Power to do bad.
11 How Do You Create a Powerful Argumentative Message?
12 Parts of an Argument Claim- Your argument Position- Point of view or opinion on an issueLogical Order- series or sequence that makes sense, where one idea flows naturally into the nextEvidence (Round 1,2, POW Moment)- facts, quotes, examples and other information supporting an opinion; information helpful in forming a conclusion or judgment
13 Parts of the Argument Continued Objections- reasons against something or objecting to somethingCounter Argument (Knock Back)- A reason or a line of reasoning given in opposition to another argument; an objection to an objection; a rebuttalCall to Action (Do This Please)- A statement usually found towards the end of a piece of rhetoric, that urges the audience to act through accepting the given position or to physically do somethingTone-Attitude a writer takes in a piece of writing or toward a subject; way of speaking
14 POW Line POW! Moment BEGINNING (For letters only) Shake MIDDLE Do This, PleaseKnock BackENDRound 1ShowTellRound 2LeadPOW! Moment
15 POW!Shake (only in letters)- thank your opponent for something; flatter him or herOrLead- A sentence that draws your reader in without telling the topicShow- Use Dialogue and interaction to intro topicTell- Your opinionRound 1 - Your first ReasonRound 2 - Your second ReasonPOW Moment - knockdown opponent with strongest argumentKnock Back - your opponent’s predicted final argumentDo This Please - Asking your reader to actShake (only in letters) - Make Nice Again
16 Step 1: Shake/LeadShake: Start your LETTER by making nice, so your opponent won’t feel attacked. Mention how he or she helped you in the past. Use flattery, or state your trust in your opponent’s judgment.Shake again to end your letter.Lead: Start out your ESSAY with a “hook”ShakeShake
17 Attention Getting Leads Dialogue- “ Ralph, can you spot Denise? asked my mom.Small Movement- We waved wildly from the back of the auditorium.A Thought or Feeling- It was true. All the kids looked alike.Startling Fact or Statistic- 23% of schools have or are planning school uniforms.
18 Step 2: Show Relate an experience Use interaction and dialogue to create or recall a short experience that illustrates or shows your problem.Make up portions you can’t remember, or create a realistic scene that shows the problem. End the scene by stating this could happen if your point of view is not considered.Show
19 Step 3: Tell Step 4: Round1 & Round 2 State your positionTell what you want to happenStep 4: Round1 & Round 2Jot down first and second reasons to defend your point of viewRound 2Round 1Tell
20 Step 5: POW MomentChoose your strongest and most convincing reason or argumentYour opponent should be knocked down by the power of this one persuasive pointMIDDLEBEGINNINGENDPOW! Moment
21 Step 6: Knock BackYour POW moment should have ended the match, but your opponent will attempt a final comeback.Your job is to PREDICT what this final argument will be and KNOCK IT BACK with a decisive and commanding rebuttal.Knock Back
22 Step 7: Do This PleaseTell your readers what you want or do not want them to doDo it nicely, please!Also named “Call to Action”Do This Please
23 Don’t Forget…There’s More Important Info:Keep in mindRemember thatIt’s important noteFurther moreMoreoverAlsoFirstIn AdditionMost ImportantSometimesSomething is ChangingHoweverOtherwiseOn the other handRather thanAlthoughWhileYetWith this is mindFor all the reasonsDespite thisSignal Wordstell readers that something important is coming or something is changing.