By: Youssef Rashad & Abdulla Al-Hendi 9B

The Year LG Was Established The transnational company, LG (Life’s Good), was originally established in 1958 as Gold Star. LG was a merge of two different companies, Lucky, and Gold Star, from which derived the abbreviation of LG. LG was a merge of two different companies, Lucky, and Gold Star, from which derived the abbreviation of LG. The current “Life’s Good” slogan was purposely phrased. The current “Life’s Good” slogan was purposely phrased.

The Different Types Of Products (LG) LG is high-tech industry that sells and produces many different kinds of products. Also, the company has expanded its business divisions threw out the years The products LG produces in the year 2011… ARE : Plasma TV’s Plasma TV’s LCD TV’s LCD TV’s USB memories USB memories Computers/Laptops Computers/Laptops Home theater systems Home theater systems MP3 players MP3 players DVD recorders DVD recorders

Historical Development Of The Brand (LG) 1956 first LG radio2011 LG radio 1958 Head Quarters in Korea 2011 Head Quarters in Seoul Korea 1980 LG T.V 2011 LG LCD TV

The LG head office is in Korea in the city Seoul. LG Head Office

The first production site of LG was in Seoul, Korea. The First Production Site

The Main Sites Around The World Which Are Currently Producing LG USA CANADAJAPANKOREA

The Role Of Technology In LG’s Global Expansion Process LG plays a huge role in the global expansion of their product. LG makes sure that their customer service is at a very high level, because the worst thing that would ever happen to a transnational company is a bad reputation. LG also tries to use funny advertisements to grab people’s attention, and they have been very successful in that. Like this LG also commercialize their products using newspaper, magazines and some times in movies.

Why Is LG A Successful Brand? Most of the reason why LG is so successful is because of its ability to attract the market. Also, the fact that it is a TNC means it is globally selling products at an incredible rate of speed. Furthermore, this comes back to advertisement by commercializing there products using different types of media to attract their customers. LG is very smart in choosing the specifications that they would include in each product to attract their customers.

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