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A Guided Tour of the Verizon Brand Portal Verizon Brand Management

What is the Verizon Brand Portal? The Verizon Brand Portal is your single source to access official, up-to- date, components of the Verizon Brand Identity System, including: Standards and guidelines Logo artwork and icons Templates Supporting graphics, animations, audio and video Work-in-progress creative The Verizon Brand Portal is used by over 10,000 internal employees, external agencies and vendors Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

What is the Verizon Brand Portal? The Brand Portal is organized under 3 major content areas: Standards, Templates & Logos Image Libraries Marketing Tools Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

What is the Verizon Brand Portal? Standards, Templates & Logos Naming provides guidelines and procedures for developing names that create a quantifiable brand value asset for Verizon Standards, templates and logo artwork are organized by line of business – Verizon, Verizon Business, and Verizon Wireless Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

What is the Verizon Brand Portal? Image Libraries Checkpoint contains LOB-specific lifestyle imagery, product photography, graphical elements, work-in-progress and in-market creative posted by headquarters and agency partners Special access rights are required The Photo Library is a comprehensive resource for all Verizon LOBs and agency partners Provides access to photography for use in both internal and external communications Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

What is the Verizon Brand Portal? Marketing Tools Entertainment Assets is an entertainment partner content repository and review tool Additional access rights are required Activation Playbook contains guidelines, templates and collaborative tools for all sponsorship activity Additional access rights are required Advertising Toolkit is the national customizable print-on-demand system for local and retail advertising materials Additional access rights are required Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

What’s New Brand Portal Homepage Well Organized Global Navigation Easier to find what you need and to stay informed Streamlined Global Navigation Find it in less clicks… from anywhere in the Brand Portal Clean Page Design Simplified page structures, cleaner look and feel Expanded Left-Hand Menus Consistent left-hand navigation structure for all LOBs Helpful Multi-View Index Pages Find what you need by category, keyword, or alphabetical listing Enhanced Photo Library More search filters, more expiration date information Improved Checkpoint Design enhancements make it easier to find and post documents Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Brand Portal Homepage The Brand Portal homepage is designed to make it quick and easy to find what you need and to stay informed Global Navigation provides single-click access to all major content areas from anywhere in the Brand Portal The purpose of each area of the Brand Portal is clearly defined Brand Alerts keep you informed about changes and updates to the brand identity system Use the bottom navigation bar to scroll through previous Brand Alerts Access areas of the Brand Portal by clicking on the specific area or by using the Global Menu Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Single-click access to LOB-specific standards, logos or templates Global Navigation Single-click access to key content from anywhere in the portal More room to grow as we add more features Content organized under 3 major categories For your convenience, Standards, Templates & Logos are organized by LOB Find it in less clicks… Single-click access to LOB-specific standards, logos or templates Checkpoint contains LOB specific artwork and requires special access rights The Photo Library is open to all Brand Portal users Marketing Tools like: Activation Playbook, Advertising Toolkit and Entertainment Assets require special permission to access Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Left-Hand Navigation All 3 LOB sections under Standards, Templates & Logos feature a common left-hand dropdown menu structure The most up-to-date versions of guidelines and standards can always be found here Not sure what CMYK means? Help tools include a Glossary and FAQs Use Vendor Access Codes to request Brand Portal access on behalf of an agency or vendor Contact your Brand Identity Manager for any questions about using the brand identity system Advanced Search allows you to apply filters to your keyword search Keyword search finds document titles and keywords within documents Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Click to expand or minimize left-hand navigation All 3 LOB sections under Standards, Templates & Logos feature a common left-hand dropdown menu structure Click to expand or minimize left-hand navigation Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Multi-View Index Pages Multi-view index pages allow you to find what you’re looking for in a variety of ways Left-hand Navigation The most important document is listed first followed by others in alphabetical order Category Find the document you need under category listings Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Multi-View Index Pages Multi-view index pages allow you to find what you’re looking for in a variety of ways Not sure where to find Self Mailer standards? Use the Title/Keywords listing to find the documents you need. Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Page Design The Brand Portal design features a well organized page structure for all downloadable standards, templates and logos Find your documents in the left-hand menu Document title, overview and thumbnail graphic Document download link with file format icon, date and file size Cross-reference links to related logos, standards and templates Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Image Libraries / Photo Library More search filters; expanded expiration date information Access Photo Library from anywhere in the Brand Portal by selecting “Image Libraries” in the Global Navigation Expired Photos See names and thumbnails of images that are no longer licensed for use Search Features More keyword tags = better search results We update search filters as new photography is added or removed FAQs Links to questions about the Photo Library can be found on the Photo Library home page or left-hand menu Recently Added Featured images that have recently been added Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Image Libraries / Photo Library Easily locate the image to best suite your project needs Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Image Libraries / Photo Library Search by Keywords Search a single word or multiple words separated by a plus (+) or comma (,) For example, “boy + ball” will find photos that contain both “boy” and “ball” “Boy, ball” will find all photos with “boy” and all photos with “ball” whether they are in the same photo or not Search Results View • Image thumbnail, filename and resolution • Link to “View Details” • Link to “Add to Lightbox” Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Image Libraries / Photo Library Narrow Your Search Search Results include: • Search criteria • Total number of images returned • Links to multiple results pages Narrow Your Search In this example, we have narrowed our search to only display images of “African American” “Females” wearing “Vocational Attire” See a larger image preview, production notes, and licensing information by clicking on “View Details” File Format Select High Resolution PSD, CameraRaw TIF files, or low resolution PNG files suitable for comps and presentations Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Image Libraries / Photo Library Detail Views provide large image previews and licensing information Image previews (with a click-to-enlarge feature) help you decide if this is the image you want prior to downloading Images details include: • File Information • Production Notes • Expiration Dates • Usage Rights Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Image Libraries / Photo Library The Lightbox allows you to store your favorite photos Download images individually or in a batch from your Lightbox Add or subtract as many images as you want to your Lightbox Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Image Libraries / Checkpoint Checkpoint features a redesigned homepage Access* Checkpoint from anywhere in the Brand Portal by selecting “Image Libraries” in the Global Navigation * Special access rights are required Announcements Stay informed about the latest changes and updates to Checkpoint My Dashboard Access your most recent items and assets by title or project Resources Links to Checkpoint training and help FAQs Links to questions about Checkpoint Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Image Libraries / Checkpoint Projects – allows you to reorganize and run reports Select the Admin tab to access your projects for uploading & editing To upload or edit files, you may access Recent Projects from the project list or add a new project Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Image Libraries / Checkpoint Add a New Project – redesigned for easier understanding Project Attributes Select the appropriate Business Unit, Program, Channel, Segment, and Region You can also add a project number, add projects and contacts Enter the new project name and description Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Image Libraries / Checkpoint Add a New Asset – click to upload a new asset to your project Choose Add New Asset The next Upload page will allow you to upload or add new assets to your project Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Image Libraries / Checkpoint Upload Assets Select upload method: Web, FTP or URL Upload multiple assets at a time Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Image Libraries / Checkpoint Confirmation Upload successful notification Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Image Libraries / Checkpoint Asset Details – Assigning Attributes Asset Details Assign identifiable attributes to your uploaded assets The more identifiable information you add to each asset, the better your search results will be Assign attributes for asset type, title, source, usage dates, technical specifications, and contact information Edit Keywords Access the pop-up menu to select additional identifiable attributes Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Image Libraries / Checkpoint Asset Details – Edit Keywords Add keywords for Lifestyle, Phones & Accessories, Branding, Test Man, and other assets Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Image Libraries / Checkpoint Manage Projects Manage your projects from the Projects list and Run Reports by choosing Asset Report Project Contacts Edit the project contact list Manage the Assets within your project Manage Groups Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Image Libraries / Checkpoint Search Assets Find assets under the Assets tab Search for assets by keyword Refine Your Results Select Region, Segment, Item Type, Source, Image Category, Company, or Featured Message Search Results View • Image thumbnail, filename, format, and resolution • Link to “Information” • Link to “Add to Lightbox” Select checkboxes to download multiple files Filter Your Results Select or de-select attributes Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Getting Started How do I get access to the Verizon Brand Portal? If you are an employee, getting access only takes a few minutes. Simply go to www.verizon.com/brandportal and select “New Users” to register. If you are not a registered agency or Vendor and need access to the Verizon Brand Portal, your Verizon employee contact must request a Vendor Access Code on your behalf. Request forms for Vendor Access Codes are available to Verizon employees on the Verizon Brand Portal in the left-hand menu of the Standards, Templates & Logos section. Once an employee has placed a request to Verizon Brand Management on your behalf, you will receive a response usually within 24 hours. Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Questions? For questions about the information covered in this presentation, please contact Diane Moore at diane.moore@verizonwireless.com. For questions, or to request access to other areas of the Brand Portal, such as: Checkpoint, Entertainment Assets, Activation Playbook & Advertising Toolkit Please visit: www.verizon.com/brandportal Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Closing Thank you! Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.