ELECTRONIC COMMERCE Online Services

Electronic Commerce Electronic commerce is the buying and selling of products and services electronically over the Internet.

Electronic Commerce Terminology  Mobile commerce (m-commerce)  Business-to-consumer (B2C) electronic commerce  Business-to-business (B2B) electronic commerce  Electronic commerce venue

M-commerce Business transactions using web- enabled cell phones or handheld computers

Business-to-consumer (B2C) electronic commerce Businesses using the Internet to sell products and services to consumers and receive payments

Business-to-business (B2B) electronic commerce Companies using the Internet to conduct business activities with other companies

Electronic commerce venue Website where business activities or transactions occur

Advantages  Convenience  Greater selection  More product information  Ease of comparison shopping

Evaluating Online Shopping Sites Clear selling terms. Make sure you can find, read, and easily understand the terms of sale. Product selection. The site should provide a satisfactory degree of information about a product being offered. Easy purchases. The directions for purchasing items at a site should be simple to follow. Customer service. A good online shopping site should provide a high level of customer service.

B2C Shopping Sites Clothing ▫L.L. Bean ▫Lands’ End ▫The Gap Department Stores ▫J.C. Penney ▫Macy’s ▫Bloomingdale’s Travel ▫Expedia ▫Travelocity ▫Orbitz Automobiles ▫Autopedia ▫Autoweb ▫CarsDirect