1. Do You need a web site?  Internet 101: Why Most Businesses Need to Be on the Web  © 2008 Peterson Design Studio  Internet 101: Why Most Businesses Need to Be on the Web  © 2008 Peterson Design Studio

2. Consider This: The Internet is replacing the Yellow Pages as the way to find businesses. College Students use the Internet to do business research and locate companies. Future Purchasing Managers will use the Internet before they will use the phone book. How will they find you? The Internet is replacing the Yellow Pages as the way to find businesses. College Students use the Internet to do business research and locate companies. Future Purchasing Managers will use the Internet before they will use the phone book. How will they find you?

3. The Next Generation’s Pattern: The Internet as a Way of Life * Reflects Reduced Spending Power During College Years

4. Business to Business on the Web $3,000 is Average Transaction with B-to-B - source www.internet.com 1 in 10 Report Average Transaction is over $10,000 97% of Companies Using the Internet Buy Online

5. Growth of the Internet  Future Spending Projected -$12.5 Trillion in 2012

6. Profit from Web Sites

7. Profits Over Time 58% of Business Profit From a Web Site within 3 years 42% Profit within 1 to 2 years - source: Activmedia.com 58% of Business Profit From a Web Site within 3 years 42% Profit within 1 to 2 years - source: Activmedia.com

8. The Web Advantage

9. Measure Your Potential Increased Sales Potential Your Current Annual Revenues

10. Factors to Consider  What is the Size of Your Customer Mailing List?  What Are Your Current Annual Revenues?  Factor in Increased Sales of Convenience 3 - 10%  Potential Sales Increases up to 25%  Grow: 50% of Web Sales are from New Customers  Plan: 30% of All Commerce will be on Internet by 2005  Figure the Cost of a Web Site as a Percent of Sales Increase  Have a 3 yr. Strategy for a Web Cost Recovery Period