1. Mobile Commerce

2. Outline: What’s Mobile Commerce? Services of mobile commerce
Mobile payment
Mobile Commerce Application
Challenges of Mobile commerce
Advantages and disadvantages of Mcommerce
Conclusion

3. Introduction:
Mobile Commerce
also known as
M-Commerce
MCommerce

4. What is M-Commerce?
M-commerce is the buying and selling of goods and services through wireless handheld devices.
M-Commerce is the process of paying for services using a mobile phone or personal organizer.
M-Commerce is the use of mobile devices to communicate, inform transact and entertain using text and data via a connection to public and private networks.

5. Mobile Commerce
Is the ability to conduct commerce using a mobile device.
such as :
Mobile phone.
Personal digital assistant (PDA).
Smartphone.

6. M-commerce benefit
Your Internet offerings are easier and more convenient to access. 
You get considerable flexibility while conducting business. 
Transaction and personnel costs are reduced due to widespread automation of back-office operations. 
Field staff is more effective as they have flexible access to back-office data.   

7. Benefit for business Selling a product or service
For a small business could benefit from m-commerce.
Selling a product or service
Improving productivity

8. Mobile Commerce Attributes of M-Commerce Ubiquity Convenience
Interactivity
Personalization
Localization
Electronic Commerce
Prentice Hall © 2006

9. M-Commerce Services and Applications available:
Mobile ticketing
Content purchase and delivery
Information services
Mobile banking
Mobile Browsing
Auctions
Mobile Purchase
Mobile marketing and advertising

10. Mobile ticketing
Tickets can be sent to mobile phones using a variety of technologies. Users are then able to use their tickets immediately, by presenting their phones at the venue.
Tickets can be booked and cancelled on the mobile device with the help of simple application downloads

11. Content purchase and delivery
Mobile content purchase and delivery mainly consists of the sale of ring-tones, wallpapers, and games for mobile phones.
The convergence of mobile phones, portable audio players, and video players into a single device is increasing the purchase and delivery of full-length music tracks and video.

12. Information services:
News
Stock quotes
Sports scores
Financial records
Traffic reporting

13. Mobile banking (M-Banking)
Banks and other financial institutions use mobile commerce to allow their customers to access account information and make transactions, such as purchasing stocks, remitting money
Main article: Mobile browser Using a mobile browser—a World Wide Web browser on a mobile device—customers can shop online
Mobile Browsing

14. Mobile purchase
Some merchants provide mobile websites that are customized for the smaller screen and limited user interface of a mobile device.

15. Mobile marketing and advertising
Companies have reported that they see better response from mobile marketing campaigns than from traditional campaigns.

16. M- commerce Entertainment Communications Music Short Messaging Games
Graphics
Video
Pornography
Communications
Short Messaging
Multimedia Messaging
Unified Messaging
Chatrooms
Video - conferencing
Transactions
Banking
Broking
Shopping
Auctions
Betting
Booking & reservations
Mobile wallet
Mobile purse
Information
News
City guides
Directory Services
Maps
Traffic and weather
Corporate information
Market data

17. Mobile Commerce Application
Google
Android
Google Android Market
Apple
Apple store
The App Store is a digital application distribution platform for iOS developed and maintained by Apple.

19. Mobile payment
Is an alternative payment method. Instead of paying with cash, cheque or credit cards,
A consumer can use a mobile phone to pay for a wide range of services and digital or hard goods such as:
Music, videos, ringtones, online game
Transportation fare (bus, subway or train)
Books, magazines, tickets

20. Mobile Payment Customer requirements:
a larger selection of merchants with whom they can trade
a more consistent payment interface when making the purchase with multiple payment schemes, like:
Credit Card payment
Bank Account/Debit Card Payment
Merchant benefits:
brands to offer a wider variety of payment
Easy-to-use payment interface development
Bank and financial institution benefits
to offer a consistent payment interface to consumer and merchants

21. Payment via Internet Payment Provider
WAP GW/Proxy
Merchant
User
Browsing (negotiation)
GSM Security
SSL tunnel
SMS-C
CC/Bank

22. M-Commerce Challenges
Slow data transfer speeds on second-generation cellular networks, resulting in higher costs to customer
More Web sites need to be designed specifically for small wireless devices.
Keyboards and screens on cell phones are still tiny and awkward to use.
Limitation
Memory
Power supplies
Small screen size
Lack of Javascript and cookies
Types of pages accessible
Speed
Size of messages
Cost

23. Advantage and disadvantages of M-commerce
Offers many payment options
Push advertising, direct marketing.
More efficient and extensive service offered.
The Internet is going mobile
Can be easily setup

24. Disadvantage Expensive cost Larger screens won’t be displayed is clear
Slow speed
Limited for longer message
It hard way to fill the data.
Security is not protected

25. Conclusion
The core of m-commerce is the use of a terminal (telephone, PDA, PC device) and public mobile network to access information and conduct transactions that result in the transfer of value in exchange for information, services or goods. Mobile Commerce refers to any transaction with monetary value that is conducted via a mobile telecommunications network.

26. References: http://en.wikipedia.org/wiki/Mobile_commerce