VISION To strengthen leadership as the online news portal and content provider in Portugal. -

Launched in 1995 Leading on-line newspaper in Portugal – 3 rd branch in brand awareness 12 million pageviews/month 28% of estimated market share More than unique visitors/month Publico.pt consumer: - 70% man, 30% woman - 54% high/middle class - 46% high educational level - 21% students - 40% yo / 22% yo - Lisbon 41% and Oporto 15%

Publico Offline daily edition Suplements Breaking News Leisure and city guide Recruiting “Publico at School” Cinema Sports 2. Publico.pt structure

- TMN (mobile operator) - Optimus (mobile operator – Sonae group) - ONI WAY (fixed line operator) - Telecel/Vodafone (mobile operator) - Vizzavi - Clix (portal – Sonae group) - Merck Sharp&Dohme - Bikini.pt (women portal – Sonae group) - Continente online Clients Publico.pt

Politics Society Culture Economy Technology Science Sports International Recruitment Real Estate Classifieds Local... Daily production of about 150 news, 7/7 days, between 7am and 1am. Content – Breaking News AVAILABLE PRODUCTS

Cinema Theatre Dance Concerts BD Bars and Discos Restaurants Sports Book shops Monuments Tourism TV News Comments.... Daily production, 5/7 days, between 11am and 19pm Database with about places. Contents – Leisure AVAILABLE PRODUCTS

Daily production, 7/7 days Other Contents World Cup 2002 Music Dossiers Stock market Horoscop Weather Useful Contacts Useful informations Sports fixtures/results Lotery and games Daily Press review Printed edition Suplements... AVAILABLE PRODUCTS

Competition Supplier (competitor) ClientPlatform NewsTSF Publico Lusa Publico Lusa/own contents Publico Sapo Clix OniNet Vizzavi Terravista IOL TMN Vodafone Optimus Web WAP/SMS Economy/FinanceAgência Financeira Canal de Negócios Portal de Bolsa Reuters Diário Económico Sapo Clix Neo OniNet Vizzavi Terravista IOL Web

SportsInfoDesporto A Bola Record Lusa MaisFutebol Sapo Vizzavi Clix Neo Terravista IOL Web TechnologyCasa dos Bits Diário Económico Digito Zdnet/Digito/Cnet Sapo IOL Clix Vizzavi WebCompetition

SupplierClientPlatform MusicOwn editorial team Valentim Carvalho Blitz IOL Terravista Sapo Clix Web CinemaPublico Own editorial team Saber e Lazer Clix Terravista IOL OniNet Sapo PlacesPublico.pt Own editorial team Saber e Lazer Clix IOL OniNet SapoCompetition

SupplierClientPlatform ShowsPublico.pt Own editorial team Saber e Lazer Clix IOL OniNet Terravista Sapo web NewsPublico.pt Own editorial team Saber e Lazer Redacção Clix IOL OniNet Sapo Terravista webCompetition

SupplierClientPlatform Pharmacy RDF / own editorial team Publico.pt own editorial team Sapo Optimus Oninet Vizzavi* IOL HoroscopEspacoastrologia.co m Pcardoso / Maya own editorial team Paulo Cardoso Russel Grant Clix Sapo IOL Vizzavi Oninet WeatherPublico own editorial team TSF own editorial team Clix Vizzavi Sapo IOL Oninet Gamesown editorial team Publico.pt Infordesporto Neo Daily Press ReviewPublico.ptNeo UsefulCompetition

SupplierClientPlatform CarsEscape Livre / Own editorial team Motormédia / Sapo C. Negocios Mind Oninet Sapo C. Negocios Clix HumourProd. Ficticias Vizzavi Links Clix Sapo Vizzavi Oninet Clix Sex / EroticLinks Zip.net IOL Sapo GamesSaber e Lazer / Sapo IOL Vizzavi Oninet RGB Sapo IOL Vizzavi Oninet MegaScore Shows / TVsClix IOL Sapo Clix IOL SapoCompetition

CelebritiesStar.ptClix SocietyCaneta ElectrónicaDiário Digital FashionOnfashion.ptSapo Male/FemaleSaber e Lazer Zip.net IOL Mulherportuguesa.com Bikini.pt Sapo Sapo (h) IOL Oninet Bikini.pt Wines and receiptsCompanhia do Vinho Saber e Lazer Culinarias.net Netmais Enoteca Vizzavi Sapo Sapo (g) IOL Clix Oninet Vizzavi ChildrenIOL / TVI Autor Mind IOL Vizzavi Oninet ClixCompetition

Internet in Portugal (OCT 2001 / JAN 2002) Source: Bareme Marktest

Internet - Audiences in Portugal Base: Total Population with 15+ years old Ind.

Uses computer Universe: indiv. With 15+ years old Where? INTERNET – Oct / Jan. 2002

Have Access INTERNET USERS INTERNET – Oct / Jan Universe: indiv. With 15+ years old

ACCESS FROM Use Internet where? INTERNET – Oct / Jan Universe: indiv. With 15+ years old

Individuals profile “Access From” Oct 2001 / Jan 2002 Home – Individ Work – Individ School/University Individ Home (family/friends) – Individ Other place Individ Universe Individ SEX AGE Universe: indiv. With 15+ years old

Social Class REGION Individuals profile “Access From” Oct 2001 / Jan 2002 Home – Individ Work – Individ School/University Individ Home (family/friends) – Individ Other place Individ Universe Individ Universe: indiv. With 15+ years old

Internet - Audiences in Portugal (Internet Users) Base: Individuals that usually use Internet Ind.

% Universe: indiv. Usually use Internet INTERNET –Oct 2001 / Jan 2002 (Internet Users)

INTERNET –Oct 2001 / Jan 2002 (Internet Users) Universe: indiv. Usually use Internet

SEX AGE Individuals Profile “Use Internet for” Oct 2001 / Jan 2002 Fun Individ Professional Individ News Individ School/University Individ Personal Trainingl Individ Meeting people Individ Find Products/Services individ Software – Individ Compare products/services individ Personal Banking Individ Internet Users – Individ Universe Individ (Internet Users) Universe: indiv. Usually use Internet

SOCIAL CLASS REGION (Internet Users) Individuals Profile “Use Internet for” Oct 2001 / Jan 2002 Fun Individ Professional Individ News Individ School/University Individ Personal Trainingl Individ Meeting people Individ Find Products/Services individ Software – Individ Compare products/services individ Personal Banking Individ Internet Users – Individ Universe Individ Universe: indiv. Usually use Internet

INTERNET – Oct 2001 / Jan 2002 (Internet Users) Universe: indiv. Usually use Internet

INTERNET – Oct 2001 / Jan 2002 (Internet Users) Universe: indiv. Usually use Internet

INTERNET – Oct 2001 / Jan 2002 (Internet Users) Universe: indiv. Usually use Internet

Reasons for not buying in the Net Universe: indiv. Usually use Internet INTERNET – Oct 2001 / Jan 2002 (Internet Users)

INTERNET – Oct 2001 / Jan 2002 (Internet Users) Universe: indiv. Usually use Internet % of Portuguese Sites accessed 36,2 22,5 21,4 14 2,1 2, All / Almost All About 50% None/Almost none Only use / FTP'S/IRC's/Other Serv. About 75% About 25% Don’t know

INTERNET – Oct 2001 / Jan 2002 (Internet Users) Universe: indiv. Usually use Internet

Brand Awareness Portals/Sites/search engines INTERNET – Oct 2001 / Jan 2002 (Internet Users) Universe: indiv. Usually use Internet

Reading online Universe: indiv. Usually use Internet INTERNET – Oct 2001 / Jan 2002 (Internet Users)

INTERNET – Oct 2001 / Jan 2002 (Internet Users) Universe: indiv. Usually use Internet

Universe: homes where at least one individ. uses Internet at home or at work. INTERNET – Oct 2001 / Jan 2002

INTERNETEVOLUTION Base: Total Population with 15+ years old Ind.

% INTERNET INDICATORS Universe: individ. (15+ years old) Source: Marktest / Bareme Internet %

% INTERNET INDICATORS Universe: individuos (15+ yo) Source: Marktest / Bareme Internet

Access from % INTERNET INDICATORS Universe: individuos (15+ yo) Source: Marktest / Bareme Internet

% USE THE NET FOR INTERNET INDICATORS Universe: individuos (15+ yo) Source: Marktest / Bareme Internet

SEX AGE INTERNET INDICATORS - USERS Universe: indiv. Usually use the Net.

SOCIAL CLASS REGION INTERNET INDICATORS - USERS Universe: indiv. Usually use the Net.

The INTERNET Portugal / Spain

To compare data from both countries, we only analyse the Internet users for last 30 days.  Comparing data from both countries (only tendencies, since data collection dates are different) the % of indiv. that use the Net is similar.  Both access mainly from home, then from work.  Users by sex are also similar. INTERNET Portugal / Spain

Used the Net during last month INTERNET Portugal / Spain Source: MEDIA PLANNING / Marktest Universe: indiv. 15+ yo Source: MEDIA PLANNING / Egm - Oct/Nov01 Universe: indiv. 14+ anos OUT01/JAN02 Last access Source: MEDIA PLANNING / MarktestSource: MEDIA PLANNING / Egm - Oct/Nov01 Universe: Internet< 30 dias: indiv.Universe: indiv. Used last month OUT/NOV 01

Access from Universe: indiv. Used last monthSource: MEDIA PLANNING / Egm - Out/Nov01 Source: MEDIA PLANNING / Marktest Universe: indiv. Usually use the Net OUT01/JAN02 OUT/NOV 01 INTERNET Portugal / Spain

User Profile – Sex Used the Net during last month Universe: indiv. Source: MEDIA PLANNING / Egm - Oct/Nov01 Source: MEDIA PLANNING / Marktest – Oct01/Jan02 Universe Internet<30 dias: indiv. INTERNET Portugal / Spain

User profile - age Used the Net during last month Source: MEDIA PLANNING / Egm - Oct/Nov01 Universe: indiv. Source: MEDIA PLANNING / Marktest –Oct01/Jan02 Universe Internet<30 dias: indiv. INTERNET Portugal / Spain

User Profile – social class Used the Net during last month Source: MEDIA PLANNING / Egm - Oct/Nov01 Universe: indiv. Source: MEDIA PLANNING / Marktest – Oct01/Jan02 Universe Internet<30 dias: indiv. INTERNET Portugal / Spain