Public Gaming International 2006 Media Kit Editorial Schedule Editorial Schedule

Public Gaming International Contact us for customized advertising package. Contact us for customized advertising package. Public Gaming International Magazine Public Gaming International Magazine Public Gaming Research Institute Public Gaming Research Institute Phone: Phone: Fax: Fax:

BECOME A MEMBER OF THIS ELITE SOCIETY. BECOME AN ADVERTISER OF PUBLIC GAMING INTERNATIONAL! Stay in touch with existing markets and get exposed to new ones – Public Gaming Goes Everywhere. Stay in touch with existing markets and get exposed to new ones – Public Gaming Goes Everywhere. EDITORIAL PROFILE- Public Gaming International Magazine is a diverse Publication for a Diverse – and Distinguished – Readership EDITORIAL PROFILE- Public Gaming International Magazine is a diverse Publication for a Diverse – and Distinguished – Readership PUBLIC GAMING INTERNATIONAL MAGAZINE provides a forum for the exchange of ideas on issues that affect all members of the gaming industry: top executives, property owners, regulators, state and federal government officials, attorneys, analysts, technologists and suppliers and more. PUBLIC GAMING INTERNATIONAL MAGAZINE provides a forum for the exchange of ideas on issues that affect all members of the gaming industry: top executives, property owners, regulators, state and federal government officials, attorneys, analysts, technologists and suppliers and more.

Public Gaming International

Public Gaming International Public Gaming International Visit our award winning website Visit our award winning website Features Electronic Public Gaming International Archived for Five years Features Electronic Public Gaming International Archived for Five years Features PGRIs MORNING REPORT Archived for 5 Years Features PGRIs MORNING REPORT Archived for 5 Years Features up-to-date information on Public Gamings two feature conferences Features up-to-date information on Public Gamings two feature conferences SMART-TECH & EXPO/ILAC SMART-TECH & EXPO/ILAC

Public Gaming International TOP 10 NEW REASONS TO ADVERTISE IN PUBLIC GAMING INTERNATIONAL TOP 10 NEW REASONS TO ADVERTISE IN PUBLIC GAMING INTERNATIONAL #1. REDUCED AD RATES: Public Gaming International is taking the lead in recognizing the financial challenges facing gaming suppliers today and has reduced its base advertising rates. #1. REDUCED AD RATES: Public Gaming International is taking the lead in recognizing the financial challenges facing gaming suppliers today and has reduced its base advertising rates. #2. BROAD EDITORIAL SCOPE: Public Gaming Internationals editorial scope has been significantly broadened by the addition of Video Gaming, Racino, Racing, Casino, Internet and Wireless, Online and Scratch-Off coverage. Monthly columns addressing topics of interest to gaming personnel thus making Public Gaming International even more valuable to readers. #2. BROAD EDITORIAL SCOPE: Public Gaming Internationals editorial scope has been significantly broadened by the addition of Video Gaming, Racino, Racing, Casino, Internet and Wireless, Online and Scratch-Off coverage. Monthly columns addressing topics of interest to gaming personnel thus making Public Gaming International even more valuable to readers. #3. INCREASED EDITORIAL SUPPORT: Public Gaming International is increasing its support to its advertisers through timely editorial content that further educates gaming personnel on the value of these products and services. #3. INCREASED EDITORIAL SUPPORT: Public Gaming International is increasing its support to its advertisers through timely editorial content that further educates gaming personnel on the value of these products and services.

Public Gaming International #4. BROAD DISTRIBUTION: 20,000 copies of Public Gaming International are distributed via print and electronic distribution monthly to state government officials, lotteries, racinos, casinos, gaming control boards, gaming associations, gaming attorneys, gaming analysts & gaming suppliers. No other publication for gaming professionals distributes as widely or as broadly as Public Gaming International. #4. BROAD DISTRIBUTION: 20,000 copies of Public Gaming International are distributed via print and electronic distribution monthly to state government officials, lotteries, racinos, casinos, gaming control boards, gaming associations, gaming attorneys, gaming analysts & gaming suppliers. No other publication for gaming professionals distributes as widely or as broadly as Public Gaming International. #5. WEB VERSION: The electronic version of Public Gaming International, in its entirety, including all ads, is ed to lotteries, racinos, casinos, gaming control boards, gaming associations, gaming attorneys, gaming analysts & gaming suppliers as well as posted and available for download through Public Gaming Internationals website, Thus, as an advertiser, you are assured that every gaming employee who can potentially impact the purchase of your products will have access to your advertisement. #5. WEB VERSION: The electronic version of Public Gaming International, in its entirety, including all ads, is ed to lotteries, racinos, casinos, gaming control boards, gaming associations, gaming attorneys, gaming analysts & gaming suppliers as well as posted and available for download through Public Gaming Internationals website, Thus, as an advertiser, you are assured that every gaming employee who can potentially impact the purchase of your products will have access to your advertisement. #6. BONUS CONFERENCE DISTRIBUTIONS: As an added bonus for advertisers, Public Gaming International will be distributed at the most important gaming conferences in the world in 2006, giving you added presence and prestige at these meetings, whether or not you attend them all. #6. BONUS CONFERENCE DISTRIBUTIONS: As an added bonus for advertisers, Public Gaming International will be distributed at the most important gaming conferences in the world in 2006, giving you added presence and prestige at these meetings, whether or not you attend them all.

Public Gaming International #7 FREE BANNER AD APPEARS IN FOREIGN LANGUAGE MORNING REPORTS #7 FREE BANNER AD APPEARS IN FOREIGN LANGUAGE MORNING REPORTS # 8. FREE BANNER AD IN MORNING REPORT: A free banner ad for your company, that links to your web site in the weekly Morning Report that is distributed to more than 20,000 gaming professionals via . # 8. FREE BANNER AD IN MORNING REPORT: A free banner ad for your company, that links to your web site in the weekly Morning Report that is distributed to more than 20,000 gaming professionals via . # 9. FREE WEB SITE LINK: As an advertiser, a link to your web site will be added to PGRIs web site. # 9. FREE WEB SITE LINK: As an advertiser, a link to your web site will be added to PGRIs web site. #10. LIVE LINK FROM YOUR AD TO YOUR WEBSITE. As an advertiser, you will receive a live link from your ad in the electronic magazine to your website. #10. LIVE LINK FROM YOUR AD TO YOUR WEBSITE. As an advertiser, you will receive a live link from your ad in the electronic magazine to your website.

CIRCULATION-By placing an ad in Public Gaming, you reach more than 20,000 gaming professionals who can benefit from your products and services including - Business, Professional & Government, State, Provincial and International Lottery, Race Track Owners & Racino Management, Casino Owners & Management, Gaming Agencies & Commissions, Gaming Associations, State Government Officials, Governors, Lieutenant Governors, Attorney Generals & Treasurers: Gaming Attorneys, Gaming Analysts, On-Line Gaming Management, Worldwide Gaming Suppliers. HOW MANY OTHER PEOPLE READ OR LOOK AT EACH SUBSCRIBERS COPY OF PUBLIC GAMING? - The average subscriber passes Public Gaming on to 3.4 other readers. Estimated total readership: 71,6924 CIRCULATION-By placing an ad in Public Gaming, you reach more than 20,000 gaming professionals who can benefit from your products and services including - Business, Professional & Government, State, Provincial and International Lottery, Race Track Owners & Racino Management, Casino Owners & Management, Gaming Agencies & Commissions, Gaming Associations, State Government Officials, Governors, Lieutenant Governors, Attorney Generals & Treasurers: Gaming Attorneys, Gaming Analysts, On-Line Gaming Management, Worldwide Gaming Suppliers. HOW MANY OTHER PEOPLE READ OR LOOK AT EACH SUBSCRIBERS COPY OF PUBLIC GAMING? - The average subscriber passes Public Gaming on to 3.4 other readers. Estimated total readership: 71,6924 OUR LOYAL READERS COULD BE YOUR CUSTOMERS- Our high pass- along rate, combined with the fact that the average Public Gaming reader has subscribed for more than 15 years, demonstrates that our readers trust and depend upon us, Your ad in Public Gaming will reach that loyal audience. OUR LOYAL READERS COULD BE YOUR CUSTOMERS- Our high pass- along rate, combined with the fact that the average Public Gaming reader has subscribed for more than 15 years, demonstrates that our readers trust and depend upon us, Your ad in Public Gaming will reach that loyal audience.

Public Gaming International 2006 EDITORIAL CALENDAR -Every month youll find complete coverage in all of the following sections: 2006 EDITORIAL CALENDAR -Every month youll find complete coverage in all of the following sections: WORLDWIDE LOTTERY BUSINESS – featuring monthly interviews with the top executives in the business discussing their latest strategies to grow the business and the hottest information on instant games, on-line, video gaming, branding, signage, point-of-sale, marketing, Internet, interactive and mobile technologies. WORLDWIDE LOTTERY BUSINESS – featuring monthly interviews with the top executives in the business discussing their latest strategies to grow the business and the hottest information on instant games, on-line, video gaming, branding, signage, point-of-sale, marketing, Internet, interactive and mobile technologies. WORLDWIDE GOVERNMENT-SPONSORED CASINOS – They a growing segment everywhere and well be covering them – including keeping you informed of the latest in legislation, from the architecture to the gaming floor, marketing, branding, slot programs, signage – everything that makes new these properties HOT, HOT, HOT! WORLDWIDE GOVERNMENT-SPONSORED CASINOS – They a growing segment everywhere and well be covering them – including keeping you informed of the latest in legislation, from the architecture to the gaming floor, marketing, branding, slot programs, signage – everything that makes new these properties HOT, HOT, HOT! RACINOS – monthly gaming legislation update, a monthly feature profile on a racino, interviews with top management and operators successes at new locations and expansions. From the security system to the slot loyalty programs and cross- gaming marketing strategies out to the track – well be covering every aspect of this exploding new business. RACINOS – monthly gaming legislation update, a monthly feature profile on a racino, interviews with top management and operators successes at new locations and expansions. From the security system to the slot loyalty programs and cross- gaming marketing strategies out to the track – well be covering every aspect of this exploding new business. TECHNOLOGY – We will bring you the latest and hottest products that will make your business more successful – we are constantly on the outlook for new innovative ideas that will help make your Business grow. TECHNOLOGY – We will bring you the latest and hottest products that will make your business more successful – we are constantly on the outlook for new innovative ideas that will help make your Business grow.

Public Gaming International A GLOBAL REACH-Articles by industry experts and our staff of professional journalists cover topics affecting every aspect of the worldwide gaming industry – setting Public Gaming apart from other gaming publications. A GLOBAL REACH-Articles by industry experts and our staff of professional journalists cover topics affecting every aspect of the worldwide gaming industry – setting Public Gaming apart from other gaming publications. A TRUSTED SOURCE-Gaming professionals trust Public Gaming because it is the oldest continuously published magazine for the worldwide gaming industry owned by the Public Gaming Research Institute - the first worldwide information gaming source created in A TRUSTED SOURCE-Gaming professionals trust Public Gaming because it is the oldest continuously published magazine for the worldwide gaming industry owned by the Public Gaming Research Institute - the first worldwide information gaming source created in AWARD-WINNING EDITORIAL-Over the years, since its inception in 1975 Public Gaming has been the recipient of many editorial awards and accolades and won a special industry award in honored at NASPL 99 for 30 years of service to the lottery industry. AWARD-WINNING EDITORIAL-Over the years, since its inception in 1975 Public Gaming has been the recipient of many editorial awards and accolades and won a special industry award in honored at NASPL 99 for 30 years of service to the lottery industry.