Oracle Application Express Rapid Application Development Tool * Pick and choose slides to introduce APEX * Rather than using all the slides provided you should consider your audience and select the most appropriate from the various slide decks provided [Add name and title to above slide if desired/appropriate] Oracle Application Express Rapid Application Development Tool

Proliferation of Departmental Databases Inefficient, Ad-hoc Deployments Departments continuously create decentralized databases, such as MS Access, to solve tactical issues Need solutions NOW that they control Often contain business critical data Security, sharing, data accuracy, and high availability are problematic Costs are driven up as hundreds of these systems are created Departments work against IT, not with IT © 2009 Oracle Corporation – Proprietary

The APEX Consolidated Model Decentralized Development, Centralized Management Consolidate departmental data and the application development service into Oracle Database 11g with Application Express (APEX) Oracle Database 11g ensures that APEX applications are secure, reliable and scalable Departments maintain full control over application development IT provides professional data management End user experience is dramatically improved © 2009 Oracle Corporation – Proprietary

Easy - Rapid - Empowering Oracle Application Express (APEX) Database-centric Web application development tool Unique Rapid Application Development (RAD) tool for the Oracle Database Browser based for Development, Deployment & Runtime Declaratively build professional Web 2.0 applications that are fast and secure Leverages full Oracle database capabilities and existing SQL & PL/SQL skills Fully supported, “no-cost” standard component with all editions of the Oracle Database APEX 3.1 released 29-FEB-2008 # 8 in OTN Downloads Easy - Rapid - Empowering © 2009 Oracle Corporation – Proprietary 4

Oracle Application Express Momentum Developer community - 80k+ downloads / year apex.oracle.com – 4m page views / week Active Discussion Forum – 4.6 m views, #3 on OTN 100 Consulting companies, 60 BLOGs, 10 Hosting Partners User Groups: 30 @OOW-09, 50 @ODTUG, APEXposed User interface for Oracle Store and Oracle Audit Vault Apex.oracle.com - Up to 4 Million hits / week 10,000 development accounts Packagaded Apps Average 3,500 downloads / week Extensive conference participation 50+ sessions at ODTUG Kaleidoscope 2009 38 APEX sessions at Oracle Openworld 2008 Releases 9 Major releases since 2004 © 2010 Oracle Corporation 5

Oracle Application Express Books 8 books in the last 2 years and several new books currently being written © 2010 Oracle Corporation 6

Community Focus Strong & Supportive Community Popular OTN Discussion Forum Consulting Companies Blogs, SIGs Commercial Applications Internet Applications Discussion Points: Given that APEX is a “no-cost” feature of the Oracle DB don’t get a lot of marketing However, have an exceedingly strong community which has grown through word of mouth APEX OTN Forum has a wealth of information and the community will happily answer questions both simple and advanced © 2009 Oracle Corporation

History 2010Application Express 4.0 Websheets, Dynamic Actions, Plug-Ins, RESTful Web 2009 Application Express 3.2 Forms Conversion 2008 Application Express 3.1 Interactive Reports, BLOB 2007 Application Express 3.0 Flash Charts, PDF Printing, Access Application Migration 2006 Application Express 2.2 Packaged Applications 2006 Application Express 2.1 Oracle XE Discussion Points: Since APEX was first released in 2004 there have been 8 major releases. HTML-DB was renamed to Oracle Application Express in 2006 due to complaints about the original name but it is the same tool Before being released as HTML-DB the tool was known as Project Marvel. Web-DB is a completely different tool with NO shared code – Web DB pre-dates Project Marvel and was further developed independently as the basis for Oracle Portal. 2005 HTML DB 2.0 SQL Workshop 2004 HTML DB 1.6 Themes 2004 HTML DB 1.5 First Release © 2009 Oracle Corporation

Targets the Rapid Application Development Community Discussion Points: APEX is targeted at the Rapid Application Development (RAD) developer. APEX best suited to Departmental / Targetted applications. Not to say it can’t be used for enterprise applications or developed by end-users – Many examples of both Advantage over scripting languages is the declarative framework and longevity as based on PL/SQL which has been around for 20 years Productivity Apps = Packaged Applications which are a set of self service productivity applications usable by non-programmers. © 2009 Oracle Corporation

Out of the Box Development Features Translation Services Reports Validations Conditional Processing Forms Processes / Dynamic Actions Charts Computations Authentication Discussion Points: Many RAD Tools provide widgets, etc shown in the first column A Few have some of the second column covered as well But how many of them have include this third column out of the box. When we say out-of-the-box here we don’t mean this features can be implemented (under your breath) with a ton of complex code but 100% declarative - no coding For example: APEX Application Builder is built with APEX and is provided in all the Oracle standard languages using the Translation Services Every component (page, button, item, validation, etc) can be controlled with conditional logic to make a very flexible application Authentication frameworks for LDAP, SSO, Database users, etc are included to make it easy to integrate with corporate standard Authorization allows for grouping of permissions to make it easy to ensure user access to application functionality is correctly maintained Session state management is built directly into the tool to ensure security and consistency Developers can concentrate on meeting business requirements rather than the plumbing required to ensure the application they deliver is secure, scalable, and reliable. Calendar Branches Authorization Session State Management Templates Web Services Logging & Monitoring Navigation Email Services © 2009 Oracle Corporation 10

Interactive Reports Discussion Points: Out of the box declarative Web 2.0 reporting Dramatically enhances end-user capabilities Discussion Points: Empowers end-users to customize the data presentation to meet their specific requirements Developer simply defines report data – Select * from my_favorite_table and then the end-user can manipulate the information as required rather than developer having to deliver multiple static reports. Actions can be disabled by developer if necessary Where possible much better to demonstrate Interactive Reports rather than just talking through the capabilities © 2009 Oracle Corporation 11

SQL Developer and Application Express Browse your Application Express Applications Export and Import Applications Drop Applications Deploy Applications Modify Applications Export Pages Tune your Queries Included Application Express Reports Custom Exception Reports Requires SQL Developer 1.2.1 + and Application Express 3.0.1 + Discussion Points: Both SQL Developer and APEX part of Database Tools under Mike Hichwa. Therefore, both teams work closely together to provide unique capabilities for APEX developers within SQL Developer Can also perform Remote Debugging of procedures, functions, etc from SQL Developer For example, if your APEX application calls a function which doesn’t return the expected results you can use SQL Developer to compile for debugging and set break points and then switch on remote debugging. When the APEX application invokes the function it will stop executing and bring up SQL Developer to allow you to watch values and step through, over, etc the function’s code to determine the issue. © 2009 Oracle Corporation

Oracle Application Express Use Cases Data-driven Applications Develop opportunistic and departmental productivity applications Oracle Forms Modernization Leverage SQL & PL/SQL declarative programming skills to move Forms applications to HTML / Web 2.0 Online Reporting Build SQL-based reporting applications on existing database schemas Customers use Application Express to build reports against existing tables. Customers have built reporting solutions against SAP and the eBusiness Suite using Application Express. Access Replacement Consolidate outgrown Access applications to the Oracle database with an APEX Web front end Spreadsheet Web-ification Convert spreadsheets to Web applications where they can be concurrently viewed and edited © 2009 Oracle Corporation – Proprietary 13

Oracle Technology Network (OTN) Download latest Release Getting Started Documentation & Tutorials Hosted Environment Oracle By Examples Community & Partners Discussion Points: This site is rigorously maintained to provide the most up to date information Wealth of information for both those starting out and the experienced APEX developer For those getting started recommend the following: Hosted apex.oracle.com – Sign up for a free development account so you can start immediately without needing to install anything Documentation & Tutorials – Specifically 2 Day + Developers Guide Oracle By Examples – Step-by-step tutorials to develop specific functionality Packaged Applications - Point solutions that can be used as is or enhanced to meet specific requirements or used purely for learning Community & Partners – Especially the Blogs – Using a blog aggregator recommended OU Courses & Community Events – Instructor led courses, etc. APEX OTN Forum – If you have a question chances are it has already been asked and answered on the forum © 2009 Oracle Corporation

APEX within Oracle Oracle Store – Multi-lingual, multi-currency, Web services and Apps integration ARIA People – Most reliable, heavily used application in Oracle Project Management – Software Projects, Customer Wikis, Consulting Summaries Internet Sites – AskTom, ThinkQuest, apex.oracle.com © 2009 Oracle Corporation – Proprietary

APEX Commercial Applications Various delivery methods On-premises, managed, hosted Scalable solutions – Supporting up to hundreds of thousands of users Numerous use cases – Enterprise suites, CRM, Workflow, Monitoring, EBS Add-ons Customized user interfaces – Custom CSS, Integrated with Flash and AJAX, Mash-ups © 2009 Oracle Corporation – Proprietary

APEX Internet Applications Commercial Sites Company Web Sites User Groups / Associations – ODTUG, IOUG, etc. Government / Non-Profit – UDOT, ProMED Mail © 2009 Oracle Corporation – Proprietary

APEX Hosting Companies © 2009 Oracle Corporation – Proprietary