2. © 2010 Oracle Corporation The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

3. Oracle Application Express (APEX) D atabase-centric Web application development tool Unique Rapid Application Development (RAD) tool for the Oracle Database Browser based for Development, Deployment & Runtime Declaratively build professional Web 2.0 applications that are fast and secure Leverages full Oracle database capabilities and existing SQL & PL/SQL skills Fully supported, “no-cost” standard component with all editions of the Oracle Database Easy - Rapid - Empowering © 2009 Oracle Corporation – Proprietary

4. © 2010 Oracle Corporation Developer community - 80k+ downloads / year apex.oracle.com – 4m page views / week Active Discussion Forum – 4.6 m views, #3 on OTN 100 Consulting companies, 60 BLOGs, 10 Hosting Partners User Groups: 30 @OOW-09, 50 @ODTUG, APEXposed User interface for Oracle Store and Oracle Audit Vault Oracle Application Express Momentum

5. © 2010 Oracle Corporation Oracle Application Express Books

6. © 2010 Oracle Corporation Architectural Overview Simple Architecture Pages dynamically rendered using database Metadata No code generation or file based compilation Runs Everywhere Oracle Database Runs

7. Development / Deployment Options Locally Install on Stand-alone machine Multi-tenant Private Cloud Workspaces for each department Self-service provisioning model Public Cloud Hosting partners Amazon EC2 © 2010 Oracle Corporation Develop & deploy where it is most convenient and cost effective

8. APEX 4.0 Marquee Features Websheets Dynamic Actions Plug-Ins Team Development Improved Charting including Gantts and Maps RESTful Web Services Enhanced Interactive Reports Improved Application Builder APEX Listener © 2010 Oracle Corporation

9. APEX 4.0 Other Major Features Modernized User Interface themes Improved Tabular Forms (new item types and declarative validations) Sub-regions Modernized item types (auto complete, resizable textarea, JavaScript date picker, number field, new rich-text editor) Declarative support for cascading LOVs Improved UI Defaults with bi-directional synchronization Integration of jQuery and jQuery UI Declarative accessibility settings Instrumentation and Debug framework Support for 11gR2 Edition Based Redifinition Improved self managing, multi-tenant support Automated workspace purge Improved metering of usage by workspace with archiving © 2010 Oracle Corporation

10. Interactive Reports © 2010 Oracle Corporation

11. Interactive Report Enhancements Integrated Report, Icon & Detail Views Compound filter expressions Group By Save Reports Developer Supplied Personal (Existing) Shared Additional Downloads Searchable HTML Email Report Results Subscriptions © 2010 Oracle Corporation

12. Websheets Build basic applications faster and with more functionality Web-based content sharing Hierarchical text pages Editable data grids Interactive Reports Mark-up syntax with SQL Tags Designed for Business Users Incorporates “sharing” model (Reader, Contributor, Admin) Integrated annotations (attachments, tags, notes, links) © 2010 Oracle Corporation

13. Websheets vs Database Applications Websheet ApplicationsDatabase Applications Page ContentManaged and maintained by users Created and deployed by developers for end-users Database ObjectsAutomatically managed (APEX$ tables) Manually created tables Primary Key Management Automatically managedTriggers and sequences ValidationsDefined using runtime UICreated using wizards Report LayoutDefined using runtime UICreated using SQL List of ValuesDefined using runtime UISQL or Static Form LayoutColumn groupsItems and regions Look and FeelBasic controlThemes and templates

14. Dynamic Actions Declaratively define client-side behavior JavaScript and AJAX code implemented by Application Express engine No need for expertise in JavaScript and AJAX Allows you to declaratively: Show / hide Enable / disable SQL and PL/SQL AJAX calls Add / remove styles Each can have multiple true and false actions © 2010 Oracle Corporation

15. Plug-Ins Extend built-in functionality with new item types, region types, processes, dynamic actions, etc. Declarative property and attribute settings Once loaded, use in similar fashion to native components Included in APEX application export Encourages APEX community contributions © 2010 Oracle Corporation

16. Improved Charting New charting engine Faster Better graphics Decreased rendering time Support for Maps & Gantts New Features: Scrolling support Interactive labels Markers in legends Multiple data markers Context menu localization © 2010 Oracle Corporation

17. REST Web Services Declarative support for RESTful Web Services Utilizes a simpler architecture than SOAP style Web services Typically parameters are passed to a REST Web service as part of the URL and an XML document is returned Many popular public Web services provided by Google, Yahoo, Amazon and PayPal use the REST architecture Some providers use the REST architecture exclusively © 2010 Oracle Corporation

18. Improved Application Builder New look Improved navigation Administration screens Extensive use of Interactive Reports Integrated ‘Advisor’ and ‘Application Search’ © 2010 Oracle Corporation

19. Team Development Manage application development processes for Software projects Can link directly to APEX Applications and Pages © 2010 Oracle Corporation

20. Team Development - Built-In Feedback Integrate into your APEX Applications Automatically saves session state Feedback managed in Team Development Easily transformed into Features, To-Dos or Bugs © 2010 Oracle Corporation

21. Oracle APEX Listener Java based Alternative to mod_plsql Certified against WebLogic, Oracle Glassfish, and OC4J Extensible File system caching * FOP transformations to PDF * Improved file upload * Workload Capture * * Requires APEX 4.0

22. © 2010 Oracle Corporation

24. © 2008 Oracle Corporation – Proprietary