Increase Sales with Boat and Yacht Insurance July, 2007

The Market Opportunity In 2006: One third of U.S adults went boating* The number of boats in use in the US increased to nearly 18 million* Boater registrations in the US surpassed 13 million* New boat dollar sales reached $11.5 billion* *Source: National Marine Manufacturers Associations 2006 Recreational Boating Statistical Abstract

Grow Your Business With Boat and Yacht Target new customers Account round existing customers Earn up to 20% new and renewal commission An easy to use quote and issue system Competitive rates

Customer Benefits Competitive rates Cross-sell discounts for clients with our auto and/or home policies Broad navigational territories including the US and Canada Dedicated marine experts provide outstanding claim service Roadside assistance 12 month coverage with no mandatory layup period in certain geographic territories means customers can enjoy stable rates and a long boating season

Tips to Grow Your Boat and Yacht Business Develop relationships with businesses and organizations that can provide you with leads and help you grow your boat business - i.e. boating clubs, marinas, boat dealerships, etc. Purchase targeted lists to boat owners in your area and send them a brochure. Develop integrated marketing campaigns to promote Travelers Boat and Yacht that includes email, print, direct mail, website, tradeshows, and local events. Account round your existing customers by letting them know they can purchase boat and yacht insurance from your agency. “De-commoditize.” Don’t sell just on price. Emphasize the added value Travelers offers – broader navigational territories, dedicated marine claims experts, outstanding claim service, etc. Take advantage of Travelers One2One boat account round mailing.

Use the Consumer Brochures to Promote Travelers Boat Insurance Consumer Brochure (PL-10139) Includes features and benefits of Travelers Boat insurance Highlights benefits of being a Travelers customer and having an independent agent Tips for Use Leverage centers of influence relationships with marinas, boat dealerships, and banks (they can present the brochure to potential customers during transactions that involve insurance). Include this brochure in annual mailers to customers in preparation for account reviews.

Use the Consumer Brochure to Promote Travelers Yacht Insurance Consumer Brochure (PL-10140) Includes features and benefits of Travelers Yacht insurance Details coverage options for Yachts 26 feet and longer. Tips for Use Leverage centers of influence relationships with marinas, boat dealerships, and banks (they can present the brochure to potential customers during transactions that involve insurance). Include this brochure in annual mailers to yacht customers in preparation for account reviews.

Use eBrochures to Promote Boat and Yacht Electronic Brochures (PL-10139eb and 10140eb) Electronic brochures make it easy to send product information via email. It’s also fast and free! Tips for Use Send to potential or existing customers via email. Use with online home insurance quotes or proposals. Post brochures on agency Web site.

Use Advertising to Promote Posters/Print Ads Agents can customize with their logo and contact information and print free of charge! Convey message that your agency can help boat owners get the boat insurance protection they need. Tips for Use Customize poster with your contact information and post at local marina, boat dealerships, etc. Run ad in local paper or magazine that is read by boat owners

Use Email to Promote Travelers Boat and Yacht ePostcards Can be customized with a choice of four images and four different messages. No postage needed and setting up the message isquick and easy! Can be used to account round existing customers. Tips for Use Send these postcards to existing Travelers customers to let them know they can save if they insure their boat, home, and auto together!