1. Increase Customer Retention with Electronic Funds Transfer
June, 2007

2. The Market Opportunity
89% of US families have a checking account
In 2005, the number of EFT payments increased by 5.3 percent to 3.1 billion
More than 50% of all US households use EFT for at least one recurring payment

3. EFT benefits you Saves time by reducing billing calls
Enhances retention
Increases PIF
Enhanced retention equals more premium

4. …and your customers No checks to write No stamps to buy
No worrying about missed payments
With EFT, customers can save three days a year, normally spent paying the average of 20 bills per month (average savings of $85 per year)*
4 out of 5 EFT users say that they are very satisfied with it**
Quick, easy and FREE enrollment from
* Consumer Automated Clearing House Information Center ** ElectronicPayments.org

5. Tips for growing your book with Electronic Funds Transfer
Evaluate your customer base and segment customers who are not enrolled in EFT
Enroll in the One 2 One Program for Travelers to send Automatic Payment Plan direct mail package to customers
Send/give customers the EFT enrollment mailer and brochure and follow up with those customers
Offer EFT to new customers and existing customers (at renewals, account reviews/annual check-ups)
Offer EFT to customers when they call in for billing related questions, such as, “When is my payment due?”

6. Use Consumer Brochure to Promote Automatic Payment Plans
Offers high-level overview of Travelers’ Electronic Funds Transfer payment option
Highlights features and benefits of EFT
Tips for Use
Mail to existing/potential customers

7. Use Direct Mail to Promote Automatic Payment Plans
Direct Mailer
Offers high-level overview/benefits of EFT
Enrollment form customers can mail back
Tips for Use
Mail to existing/potential customers

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