State Council Membership Director Meeting Friday

Welcome (or Welcome Back) Introductions What have you told us? Project Work: Training Your Chapter Membership Director - Workbook State Conference Membership Activities (Other Events) Chapter Membership Engagement and Retention New Membership Recruitment Report Out Takeaways

What are your Biggest Challenges? Engaging Chapter Membership Directors and Sharing Information – 73% Supporting chapters in their efforts to attract new members – 61% Helping chapters create and implement consistent membership marketing plans – 61% Helping chapter engage and retain their current members – 54% Helping chapters promote SHRM member benefits to Local Members – 38% Others? Engaging volunteers who have full-time jobs Info lost between chapter presidents and their boards Helping chapters track and document their marketing efforts

Chapter Membership Directors should understand… Engagement Tactics that lead to higher renewal – 85% Creating a membership marketing plan – 73% How to track their membership numbers (Acquisition and Retention) – 65% How to convert leads/prospects into members – 58% E-mail best practices – 30% How to budget for membership marketing practices – 27%

What Tools could Help At-large toolkit for chapters to utilize Online collection of sample emails and brochures to avoid reinventing the wheel Collect member video testimonials and stories – emotion sells! Online templates to track conversions, cost of acquisition and retention numbers VLS First-time attendee boot camp content Standardized record retention system for all chapters Description of how State Council Mem Director vs. MEA vs. FSD can help chapters Membership Marketing Plan Better understanding of what members want – not just attending meetings Review of what is on the VLRC to help chapters – attend webinars

Project Work

Report Out – Project Work

BRING IT HOME TAKE ACTION NOW!

So take action. Now that you have a lot of ideas, how do you prioritize? Take a quick minute to jot down the quick wins – high impact/low effort – that’s where you should focus Think about going next to the fill ins or major projects – high impact/high effort If needed, have everyone go around the room and share their high impact idea. You have a lot of ideas, don’t lose momentum – what takes the least amount of effort and highest impact.

THANK YOU!