1. Membership Mid-Atlantic Chapter Conference 2014

2. Why Membership? Unrestricted Revenue PipelineInfluence

3. Key Elements of a Membership Program Case for Support Membership Communications Strategy High Retention Acquisition Investment Foundation

4. What’s Our Value Proposition? What problem are we seeking to solve? What solutions do we put forward? What is our competitive edge? What engaging role does the member play?

5. Why Retention Matters It costs more to acquire than to retain Cost to acquire is 6-7 times higher than it is to retain a donor If we could improve retention by 5%, we could increase overall revenue by more than 20%

6. Investing in Acquisition Not just about membership, it’s an investment in our volunteer and influence pipeline Provides funding to chapters via rebates Must have a strong foundation in place to sustain growth year over year Doesn’t happen overnight

7. Member Communications Strategy Thank You & Benefits Monthly Giving Invite Additional Gifts Renewals & Push

8. Chapter’s Critical Role in Membership Education CultivationGrowth

9. Approaches to Bring in New Members Making the case at every chapter meeting Member discounts at events or local retailers Member-Get-A-Member Campaigns Member appreciation – at events, shout-outs, emails

10. HQ Resources Membership lists ChapterNet/Fundraising Toolkit Membership Team – Christian Snyder – csnyder@surfrider.org – Nancy Eiring – nancy@surfrider.org