1. Type the name of your network in the chat box.
#SBDCDay
Type the name of your network in the chat box.

2. #SBDCDay Team
#SBDCDay is led by the America's SBDC Marketing & Communications Committee.
Na’Tisha Natt Volunteer Team Lead Louisiana Jacqueline Taylor, Chair Marketing & Communications Committee North Texas Rebecca Ziegler Marketing Team Lead Montana April Youngblut Promotions Team Lead America’s SBDC (Association)

3. #SBDCDay Team
The #SBDCDay campaign is a collaborative effort that combines the insight, talent and resources from SBDC professionals across our national network.
Marketing Team Rebecca Ziegler, Montana Kelly Cofransico, Pennsylvania Kristen Mozian, Oregon Laura Mathews, Idaho Promotions Team April Youngblut, America’s SBDC Jacqueline Taylor, North Texas DeRon Talley, Louisiana Dianne Gross, Florida Volunteer Team Na’Tisha Natt, Louisiana Jennifer Sherwood, Maine Jessica Guillory, Louisiana Frank Cetera, New York

4. AGENDA Goals & Objectives Marketing Campaign & Toolkit
Volunteer Role & Responsibilities
Timeline
Resources
Points of Contact
Q&A

5. #SBDCDay March 22, The committee chose Wednesday, March 22, 2017, as our first #SBDCDay, based on the date the SBDC legislation was introduced, although in future years the date may change to coincide more closely with our Spring Legislative Outreach meeting.

6. Purpose & Goal
Purpose To promote and celebrate SBDC assistance to millions of small businesses Goal To raise awareness of America’s SBDC network at the national, state and local level

7. Objective
To create national buzz about the impact of America’s SBDC network by coordinating effort on social media, traditional media, and live events with every state and territory in our network

8. Marketing Campaign
The Marketing & Communications Committee is hard at work creating the structure of the campaign and preparing a toolkit filled with content, messaging templates, and tools to measure effectiveness.
Important Dates
Social media posting toolkit will roll out on March 15
Measurement info will roll out on March 15

9. Starter Toolkit Available Today Coming Soon Overview Blog Article
Toolkit Instructions (one-pager) with a newsletter blurb
Press Release Template
Client Testimonial Videos
#SBDCDay Logo
National Impact Data Brochure
Social Media Cover Photos
America's SBDC Chairman Proclamation Video
Save the Date Card
Video Script
Meter Board
#SBDCDay Public Site
#SBDCDay Internal Site

10. Celebration Ideas Host a TwitterChat or Online Social
Distribute the National SBDC Impact brochure to your network and thank them for helping you be the #1 small business assistance network on the nation.
Host a Client Showcase
Host Open House
Host Business Social
Offer Training on Brand Awareness
Receive State Proclamation
Host an Awards Ceremony
Host a Reception for Legislators
If you have any ideas please post them in chat box and we will share them with everyone.

11. Volunteer Roles
As a volunteer, the committee is relying on you to the lead the coordination and serve as the point of contact for your state/region.
*It is very important that you communicate and coordinate your events with your State/Region's State Director.

12. Volunteer Responsibilities
Educate your state/regional network about #SBDCDay to create enthusiasm
Encourage participation in your state/regional network by asking centers to share #SBDCDay content
Disseminate prepared content via social media and traditional media platforms

13. Recommended Participation Levels
RED LEVEL
Disseminate Press Release
Article to Contacts
Attend 3 Webinars
Take Post Event Survey
WHITE LEVEL
Disseminate Press Release
Article
Post to Social Media
Post Blog to Website
Track Engagement
Attend 3 Webinars
Take Post Event Survey
BLUE LEVEL
Disseminate Press Release
Article
Post to Social Media
Post Blog to Website
Post Cover Photos
Track Engagement
Disseminate Impact Brochure
Host Live Event
Attend 3 Webinars
Take Post Event Survey

14. Timeline January 25 – March 14 Download Starter Toolkit
Post Preliminary Content from Toolkit
February 22 Attend Second Volunteer Committee Call
March 15 Attend Third and Final Volunteer Committee Call (will receive social media and measurement tools)
March 22 Celebrate #SBDCDay
March 23 Take Survey

15. #SBDCDay Resources Internal Site Volunteer Contact List
SBDC Day Committee Contact List
Recorded Webinars (available the following day)
Toolkit Access (will after the call)
Starter Kit
Social Media Content (available March 15)
Measurement Tools (available March 15)

16. #SBDCDay Contacts
Volunteer Team Na’Tisha Natt, , Jennifer Sherwood, , Jessica Guillory, , Frank Cetera, , Rebecca Ziegler, Marketing Team Lead, , April Youngblut, Promotions Team Lead, Jacqueline Taylor, ASBDC Marketing & Communications Committee Chairman (713) ,
will serve as our primary method of communication.

17. Q&A

18. Volunteer Committee Call February 22, 2017