Gillian Harrison, MLIS Manager, Marketing and Support BCR Plugging Into the Numbers: Using Data to Make Some Noise about Library Services Gillian Harrison, MLIS Manager, Marketing and Support BCR

Mom and Dad

Matriculation

Path to Today’s Presentation Classification and thesaurus creation for engineering information Reference librarian Building product databases, taxonomies, analyzing product placement data Product Manager Marketing Manager

Today’s Topic Data Calculus Statistics Differential Equations Market Analysis Surveying Making Some Noise Product launch plans Presentations YA programs Singing Writing

Mom and Dad

DATA

You say Data, and I say Data Circulation: 900,677 76,988 site visits 67 transactions 6729 searches

“Let’s Call the Whole Thing Off” Exciting Intimidating The world is a story problem…

Who, What, When, Where

Who? Is going to… To get data for… Has the password???? pull Gather manipulate To get data for… Branch, Campus, System, District, consortia, region, state Has the password????

What? Data is available… Circulaton Reference Website Catalog Databases Collection Resource Sharing Geographic

What? Circulation Item, format, patron, patron type, branch, day, time of day Checkout time, number of items checked out Amount overdue, time overdue

What? Reference In person, phone, email, IM, virtual reference Directional

What? Website Site visits Page views Searches Transaction logs Time per visit

What? Catalog Searches Search terms Link traffic

What? Databases Searches Full text requests, accesses Turnaways Printing Authentication method

What? Collection Subject Date Audience Comparison

What? Resource sharing Borrowing Lending Initiated Fullfilled/Unfulfilled Turnaround time

What? Geographic Population served Demographics Physical locations

When? Should data be sought… Regularly Before and after a project or promotion To support an initiative (budget, bond issue, renewals, new acquisitons)

Where? Can data be found… Vendor (ILS, database, website host, software provider) Professional organizations Government Pew OCLC

A brief word about standards COUNTER Codes of Practice Journals and Databases Books and Reference Works www.projectcounter.org

OCLC Membership Reports Sharing, Privacy and Trust in our Networked World (October 2007) College Students’ Perceptions of Libraries and Information Resources Perceptions of Libraries and Information Resources Information Format Trends: Content, Not Containers Environmental Scan: Pattern Recognition Libraries: How They Stack Up Five-Year Information Format Trends www.oclc.org/reports

Pew Internet and American Life Project Parent and Teen Internet Use Broadband: What’s All the Fuss About? Riding the Waves of “Web 2.0” Social Networking Websites and Teens Information Searches that Solve Problems www.pewinternet.org

Why

Why? Comparison Correlation Causation

Making Some Noise

How

What do I do now?

Make friends with your data Baselines Trends Patterns

Manipulate your data Simplify Compare Picture it 1 + 1 = 2

Define your audience Board Staff Business Partners Community Patrons Chamber of commerce, friends Patrons Teens, business users, faculty, undergraduates, remote users

Pick and Choose Remember…

What are you trying to say? Update Funding Justification Inform Shock

The “Here’s” Update – “Here’s where we are” Funding – “Here’s what we need” Justification – “Here’s why” Inform – “Here’s what we can do” Shock – “Looky here!”

Outcomes? Update… fullfill expectation Funding… gimme money! Justification… of a decison Inform… so that you know Shock… into action

Where, oh where? Venue Media Voice

Audio Demonstration Clinton May Hold Early Campaign Cash Lead (Morning Edition, April 2, 2007) Republican Hopefuls Post Fundraising Totals (Morning Edition, April 3, 2007)

Questions

Gillian Harrison gharrison@bcr.org Thank You! Gillian Harrison gharrison@bcr.org