Arc’teryx By Philippe Dionne.

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Presentation transcript:

Arc’teryx By Philippe Dionne

Company Overview Description Mission Statement Competitive Advantages

Mission Statement Arc’teryx’s mission is to offer the best quality and most durable outdoor sports outerwear. Arc’teryx will offer the customers the product with the most comfort, fit and technology possible with a deserved life warranty.

Objectives and Goals Create more exposure inform the targeted customer group of the quality and benefits of Arc’teryx products Make the products more accessible Increase sells

SWOT Internal: Strengths and Weakness External: Opportunities and Threats

Marketing Mix Product Price Place Promotion

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