1. Marketing 1 Lesson Plan Day 5
Opening Bell Activity-  
Seating Chart
Discuss Sign up Sheet for Student Store
Review Strand 1, Standards 1 and 2
Strand 2, Standard 1- Teacher led discussion.
Group project
Shark Tank

2. Day 5 Marketing 1
Strand 1- Students will understand the basics of marketing including the 7 core functions and the 4P's of the marketing mix.-Channel management, Marketing information Management, Market Planning, Pricing, Product Service Management, Promotion, Selling.
Standard 2:  Understand the marketing mix or 4P's of marketing.
Identify the four elements of the marketing mix.
Product
Price
Place
Promotion
Explain how each component of the marketing mix contributes to successful marketing.

3. Strand 2
Students will understand how a company considers internal and external factors to understand the current market.
Standard 1-Understand the internal and external influences of marketing planning.
Define a marketing plan.
Understand market position and market share
Explain how a business can use a SWOT analysis to plan for opportunities in the market. 

4. Group Activity
In groups of 4, each group member take one of the following marketing terms and teach the concept to the group.
Marketing Plan
Market Position
Market Share
SWOT Analysis
Following the group presentations, 4 individuals will present their assigned term to the entire class.

5. SWOT Analysis- Northridge High School
Strengths
Weaknesses
Opportunities
Threats
How would the products you presented stack up against a SWOT analysis?

6. Shark Tank
Pay attention to what the guests are presenting.  Did they do a market analysis, did they consider what strengths and weaknesses their product has?  Did the sharks as questions in regards to these items?