1. Halaman 1 Matakuliah: J0084 / Introduction to Management and Business Tahun: 2007 Versi: 1 / 3 Pertemuan 19 (Nineteenth Meeting) Enterpreneurship and Business Plan

2. Halaman 2 Learning Outcome Student should be able to consider the market condition evaluated before entering the market so that new business will be able to develop competitive advantage -> C3

3. Halaman 3 Learning Outline Create A New Business Evaluate Market Condition Develop Competitive Advantages Develop a Business Plan Risk Management

4. Halaman 4 1. Create A New Business a. Several Online Sources to Create a Business b. Pro and Contra to Become an Enterpreneur c. Enterpreneur Profile: 3) Initiative 2) Creativity 1) Risk Tolerance

5. Halaman 5 2. Evaluate Market Condition: a. Demand b. Rivalry c. Labor Condition d. Regulation Condition

6. Halaman 6 3. Develop Competitive Advantages a. Important Competitive 2) Produce higher quality 1) Produce more efficient

7. Halaman 7 b. Using Internet to Create Competitive Advantages 1) Advantages of web-based business 2) Expenditure of business based on web

8. Halaman 8 c. Using SWOT Analysis to Develop Competitive Advantages Internal External W - Weakness S - Strength T - Threat O - Opportunity

9. Halaman 9 4. Develop Business Plan Do you have a business plan that shows how you will use the funds our bank lends your company? Why, sure! Our plan is to borrow from another bank just in time to pay off your loan.

10. Halaman 10 a. Evaluation of Business Environment: 3) Global environment 1) Economic environment 2) Industrial environment

11. Halaman 11 b. Management Plan: 3) Human resources 1) Organization structure 2) Production

12. Halaman 12 c. Marketing Plan: 4) Distribution 1) Target market 2) Characteristic of product 3) Pricing 5) Promotion

13. Halaman 13 d. Financial Plan: 1) Funding 2) Feasible

14. Halaman 14 5. Risk Management 3) Dependence to An Important Employee 1) Dependence to Single Customer 2) Dependence to Single Supplier