Content Marketing i.

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Presentation transcript:

Content Marketing i

Traditional Marketing Outlets: TV and radio commercials Newspaper and magazine ads Banner ads Direct mail advertisements, brochures, fliers Billboards and signs Content Marketing Outlets: Email newsletters Website articles Blog posts—either your own blog or guest posts Infographics Videos, webinars, and podcasts White papers and ebooks Source: www.bluehost.blog

Traditional Marketing: Tell the customer about the product, why they need it and where to get it. Content Marketing: Give the customer entertainment or knowledge (funny videos, tutorials, life-hacks…) Source: www.bluehost.blog

Attract the customer to spend time with you. Traditional Marketing: Disturb the customer while doing something else. Content Marketing: Attract the customer to spend time with you. Source: www.bluehost.blog

Traditional Marketing: Monologue. - Ads, Fliers, Banners Content Marketing: Dialogue - Interaction with you and with other customers Source: www.bluehost.blog

Traditional Marketing: Generalized. - Made for mass consumption Content Marketing: Personalized - Niched, different content for different customers Source: www.bluehost.blog

Traditional Marketing: Stationary Traditional Marketing: Stationary. - Cannot easily share TV/Radio/paper Ad - Do NOT WANT to share Content Marketing: Shareable - Easy to share digital material - People WANT to share. Source: www.bluehost.blog

Traditional Marketing: Clearer ROI Demands less creativity Suits a product without a story Suits a large company with a large marketing budget Content Marketing: Time-consuming Vague ROI Demands lots of creativity Suits a small company with a small marketing budget

Content Marketing: Give the customer entertainment or knowledge. Attract the customer to spend time with you. Source: www.bluehost.blog