Altimax RT succ Replacement ONLY Passenger and CUV Segments
Altimax RT Project includes Mexico, Canada and USA Concept: RT - Touring line primary T rated plus H rated touring where mileage and comfort are more important than performance. Project includes Mexico, Canada and USA Balanced performance at a value price position Selling story should include “improvement in snow performance” Selling story should include “improvement in wear performance” Target main consumer goals Competitive mileage (wear performance and mileage warranty) Competitive snow traction Competitive wet, noise, comfort and dry performance Target main design goals Snow improvement with pattern design
Altimax RT Symmetrical Performance requirements Styling targets: Pattern guideline Symmetrical Performance requirements
Canada - Coming February 2013 Altimax succ. Canada - Coming February 2013 USA – Coming August 2013 Altimax RT43
Altimax RT43 Introducing Altimax RT43
Altimax RT43 - Performance
Altimax RT43 - Overview Sizes 44 Speed rating T & H Width 175 to 235 Aspect ratio 50 to 70 Rim 13” to 18” UTQG T H 13” to 15” 600 A B 600 A A 16” to 18” 700 A B 700 A A Mileage Warranty 75,000
Altimax RT43 – Technologies (Overview) BENEFITS - FEATURES Long Wear Snow traction Security Wet Dry Comfort Noise Braking Name TBD Monitor Technology High void to tread 3D Sipe technology Twin cushion tread composite Acoustic Modulation Sound Technology Reactive Contour Technology
Altimax RT43 – Technologies (Long Wear) Technology name TBD High tread distortion Low tread distortion
Altimax RT43 – Technologies (Snow traction) Technology Name TBD Low number of griping edges High number of griping edges
Altimax RT43 – Technologies (Security) VISUAL ALIGNMENT INDICATORS REPLACEMENT TIRE MONITOR
Altimax RT43 – Technologies (Wet) High void to tread
Altimax RT43 – Technologies (Dry) Patented 3D sipes allow the tread blocks to interlock The interlocked blocks will be stiffer in lateral and longitudinal direction for improved responsiveness. The pattern maintains optimal stiffness throughout treadlife for longer wear. 3D-Sipe-Layout Exposed
Altimax RT43 – Technologies (Comfort) Twin cushion tread composite High density, long-wearing compound (RED) isolates vehicle from road surface irregularities Low-density cushion (BLUE) absorbs vibrations from road surface irregularities
Altimax RT43 – Technologies (Noise) Acoustic Modulation Sound Technology NOISE NO PATTERN SHIFT NOISE OPTIMAL PATTERN SHIFT DELIVERING A QUIET AND COMFORTABLE RIDE
Altimax RT43 – Technologies (Braking) Reactive Contour Technology
Discussion