2. Agenda Marketing Technical Highlights Market Launch
History of studdable tires
Winter tire market
Development focus
Pattern technology
Advanced stud technology
Stud technology I / II
Compound technology
Performance overview passenger car and 4x4 segment
Size-optimized design
Feature – Effect - Benefit
Range and vehicles
Market coverage

4. Conti IceContact Passenger car and 4x4 sizes
Marketing
History of studdable tires
ContiWinterViking 1
ContiWinterViking 2
4x4 IceContact
Conti IceContact Passenger car and 4x4 sizes
The new Conti IceContact will be launched for the 4x4 and passenger car segment and will therefore continue the long success story of Continental studdable tires in the Nordic markets.

5. Marketing Canada Winter tire market analysis Canada Total
in thousand units
Source: RAC
Canada
Total
Studdable tires
Studdless tires

7. Technical Highlights The new ContiIceContact New stud technology
Brilliant Plus stud for increased safety and outstanding grip on ice
New crushed ice technology
Improved braking on ice
New compound technology
Optimized winter properties over lifetime

8. Technical Highlights
Pattern technology – improved handling on all surfaces
Feature:
Asymmetric pattern design with 3D stepped sipes on pattern inside and 3D sinusoidal sipes on pattern outside
Tie bars in lateral grooves with separation sipes
Sharp shoulders with aggressive off-shoulder design
Effect:
Optimized force transmission
Increased sipe interlocking
Increased lateral grip and improved pattern stiffness for better transmission of forces
Benefit:
Improved handling performance on all surfaces
Optimized grip on ice and snow
Improved wear performance
Optimized pattern stiffness with higher flexibility of blocks for improved handling on all surfaces

9. Technical Highlights Advanced stud technology 2010 Brilliant Plus stud
Round stud
2004 Oval stud
2005 Brilliant stud
2010 Brilliant Plus stud
SAFETY
DRIVING CONTROL
Longer grip edges
Improved grip on ice and snow due to new stud technology, 11% better braking on ice
New stud retention technology

10. Technical Highlights Stud technology – better safety and grip
Feature:
New Brilliant Plus design for stud body and pin
Special stud coating for innovative retention technology
Effect:
Increased ice grip and stud retention performance
Maximized connection and interaction between studs and tread pattern
Reduced stud loss
Benefit:
Target conflict, ice grip vs. wear performance, shifted to a higher level
Optimized transmission of forces between stud and ice for increased safety and driving comfort
New innovative stud retention technology for better safety and grip on ice

11. Technical Highlights Stud technology – crushed ice technology
Feature:
Crushed ice reservoirs and guiding system surrounding each stud support the ice grip performance of the Brilliant Plus stud
Effect:
Prevention of "crushed ice” in the contact area between tread block and road surface by optimized guidance under tread block
Firm contact between ice and stud pin even in severe braking situations
Benefit:
More effective pin protrusion
Shorter braking distances on ice
Optimized flow of ice under tread pattern for firm contact between ice and pin during braking

12. Technical Highlights
Compound technology – optimized winter performance over lifetime
Feature:
Special compound technology with fully synthetic softeners
Effect:
Maximized balance of compound flexibility and pattern stiffness over lifetime of the product
Benefit:
Optimized winter performance over lifetime
New compound technology for optimized winter performance over lifetime of the product

13. Technical Highlights Performance overview passenger tires 111% 110%
Braking on ice
111%
Traction on ice
110%
Handling on ice
104%
Handling on snow
Traction on snow
102%
Braking on snow
101%
Dry handling
105%
ContiWinterViking™ 2 = 100%
Conti IceContact™

14. Technical Highlights Performance overview 4x4 113% 112% 106% 103% 102%
Braking on ice
Traction on ice
Handling on ice
Handling on snow
Traction on snow
Braking on snow
104%
Dry handling
4x4 IceContact™ = 100%
Conti IceContact™

15. Technical Highlights Size optimized design
Conti IceContact with special size-optimized design concept that enables the combination of the Passenger and 4x4 sizes within one productline.
Every element of the tire is optimized for each size (and for 4x4 requirements)
Pattern design (including sipe design)
Stud sequence
Sidewall elements
Benefits:
Optimized handling and traction for each size
All benefits are on a maximum level not only for the development size but for every size available in the market
Especially the stud sequence is optimized for lower noise pollution in order to preserve the environment

16. Technical Highlights Feature – Effect – Benefit Feature Effect Benefit
Asymmetric pattern design with 3D stepped sipes on pattern inside and 3D sinusoidal sipes on pattern outside
Tie bars in the lateral grooves with separation sipes
Sharp shoulders with aggressive off-sholder-design
Optimized force transmission
Increased sipe interlocking
Increased lateral grip and improved pattern stiffness for better transmission of forces
Improved handling performance on all surfaces
Optimized grip on ice and snow
Improved wear performance
Pattern Technology
New Brilliant Plus stud design for body and pin
Special stud coating for innovative retention technology
Crushed ice reservoirs and guiding system surrounding each stud , support the ice grip performance of the Brilliant Plus stud
Increased ice grip and stud keeping performance
Reduced stud loss
Prevention of crushed ice in the contact area between tread block and road surface through optimized guidance under tread block
Firm contact between ice and stud pin even in severe braking situations
Target conflict, ice grip vs. wear performance shifted to higher level
Optimized transmission of forces between stud and ice for increased safety and driving comfort.
More effective pin protrusion
Shorter braking distances on ice
Stud Technology
Special compound technology with fully synthetic softeners
Maximized balance of compound flexibility and pattern stiffness over lifetime of the product
Winter performance over lifetime is realized on a higher level
Compound Technology

18. 97% market coverage* Market Launch Range for passenger tires
155/80R13 83T XL
70 Series
155/70R13 75T
165/70R13 83T XL
175/70R13 82T
165/70R14 85T XL
175/70R14 88T XL
185/70R14 92T XL
215/70R15 98T
175/65R15 88T XL
205/65R15 99T XL
195/65R15 95T XL
185/65R14 90T XL
175/65R14 86T XL
155/65R14 75T
65 Series
185/65R15 92T XL
80 Series
185/60R14 82T
185/60R15 88T XL
195/60R15 92T XL
205/60R16 96T XL
215/60R16 99T XL
225/60R16 102T XL
225/60R17 99T
225/60R18 104T XL
55 Series
215/55R16 97T XL
225/55R16 99T XL
225/55R17 101T XL
205/55R16 94T XL
205/55R16 91T SSR
195/55R15 89T XL
185/55R15 86T XL
215/55R17 98T XL
60 Series
205/50R17 93T XL FR
215/50R17 95T XL FR
225/50R17 98T XL FR
245/50R18 104T XL FR
45 Series
215/45R17 91T XL FR
225/45R17 94T XL FR
235/45R17 97T XL FR
245/45R17 99T XL FR
235/40R18 95T XL FR
245/40R18 97T XL FR
225/40R18 92T XL FR
40 Series
235/45R18 98T XL FR
225/45R18 95T XL FR
50 Series
97% market coverage*
The new Conti IceContact will be launched in 44 sizes for the passenger car segment.
*Nordic studded tire segment

19. Market Launch Vehicles for passenger tires (examples) VW Golf VI BMW 1
Nissan Micra
Volvo C30
Toyota Yaris
VW Passat CC

20. 84% market coverage* Market Launch Range for 4x4 tires
235/60R16 104T XL
215/60R17 96T
235/60R18 107T XL
265/60R18 110T
55 Series
235/55R17 103T XL
235/50R18 101T XL FR
255/55R18 109T XL
275/40R20 106T XL FR
40 Series
265/50R19 110T XL FR
255/55R19 111T XL
235/55R19 105T XL
60 Series
235/75R15 109T XL
225/75R16 108T XL
245/75R16 111T
70 Series
205/70R15 96T
215/70R16 100T
225/70R16 107T XL
265/70R16 112T
245/70R16 111T XL
235/65R17 108T XL
265/65R17 116T XL
225/65R17 102T
215/65R16 102T XL
245/70R17 110T
65 Series
285/65R17 116T
75 Series
The new Conti IceContact will be launched in 25 sizes for the 4x4 segment.
84% market coverage*
*Nordic studded tire segment

21. Market Launch Vehicles for 4x4 tires (examples) Jeep Grand Cherokee
Honda CRV
BMW X5
Audi Q7
Opel Antara
Volvo XC70

22. With the new Brilliant Plus stud technology