Destination: Florida.

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Presentation transcript:

Destination: Florida

Objective: To attract more young people to the Sunshine State.

Target Market: Young Americans Age: 18-27 College Student/Just Graduated From all around America Haven’t visited Florida

Approach: Using Instagram, people will be able to take photos of Florida’s colleges, beaches and houses and let others vote to choose the best one of each!

Advantage: This approach is better than the previous one because Instagram has become arguably more popular than Facebook and Instagram is centered around pictures. Also, this approach has a more focused target audience.