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Nalle Velling/ taidelähtöiset ohjaus- ja yhteistyömenetelmät / XAMK

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Case Instagram

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Scouts in Järvi-Suomen Partiolaiset area
From 7 to 22 years of age
To tell what is going on with scouts
Goal is to tell the tale better – from young people to young people

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eBrand Suomi Oy did a research about young people and social media during summer 2016
5520 answers
From 13 to 29 years of age
Teenagers want to know what others are doing

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Not so much own text-based production
93,9 % read and watch contents
81,6 % like what others have done
88 % use WhatsApp, 81 % Facebook, 72 % Instagram

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To use Instagram for internal marketing, information, interaction
To involve the participants
Let the young people do it their way

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Why pictures?
Why not?
#useyourimagination
#anythemeisgood

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20. KIITOS!