1. Using Social Media to Jumpstart Your Business
Finding Your Niche

2. Nikki Fica
@nikkifica

3. Do You Know Where Your Audience Is?
B2B
B2C

4. The Freaky Friday Effect
Put yourself in the
place of the consumer.
Think about who they
are as people.
You may not be the
consumer!!

5. Define Your Audience -Age -Gender -Location -Income Level -Occupation
-Education
-Marital Status

6. Let’s Get More Specific...
-What does your consumer like/dislike?
-What are they interested in?
-What do they value?
-Is your product something they could
use? Do they use something similar?
-What use would they get out of your
product?
-How soon would they use your product? Now? Later?

7. The Competition -Who are your competitors?
-What do your competitors do
on social media?
-What value do they bring?
-Who are their followers?
-What type of consumer engages with them?

8. Social Media Basics: Facebook
-72% of adult internet users/62% of
entire adult population
-Skews younger
-Good for fast-moving consumer goods
-Shows high ad engagement
-Can advertise targeting a specific target

9. Social Media Basics: Pinterest
-31% of adult internet users/26% of
entire adult population
-Skews toward female
-Good for food and drink-related content
-Good for family and parenting-related items

10. Social Media Basics: Instagram
-28% of adult internet users/24% of
entire adult population
-Over 90% are under the age of 35
-Good for brands/products focused on
apparel, entertainment, and media

11. Social Media Basics: LinkedIn
-25% of adult internet users/22% of
entire adult population
-Skewed toward year olds
-Good for networking, white-collar
professionals, high-income, highly educated
-Good for college graduates

12. Social Media Basics: Twitter
-23% of adult internet users/20% of
entire adult population
-Skewed toward younger adults in
urban areas
-Good for conversations, engagement,
networking
-Good as news resource

13. How Do You Know What’s Working?
-A/B Testing
-Be patient! Don’t expect overnight results.
-Be consistent
-If you are going to be on social, BE social!

14. Social Listening -Social listening tools -Take advantage of hashtags
-Don’t forget to search common misspellings
-If they are talking about you, engage!

15. Found Your Audience...Now What?
ENGAGE!