Web and Internet Search: What’s Next? January 2005

Web Search Ecology Consumers Task Orientation Speed and convenience Aggregation Access Search Engines Targeted Exposure Measured Performance Publishers Advertisers Traffic Revenue

Accessibility Innovation Prospects New Points of entry New Devices Desktop applications Customized Search boxes Web services New Devices Mobile access Living room instead of home office

Innovation Prospects Aggregation New content Premium content Web-enabled public content E.g. groups Community generated content Blogs, reviews, etc Media Video, audio, TV Private content Email, photos, etc.

Task Orientation Innovation Prospects Better anticipation of user needs Query categorization E.g. local, navigational, opinion, person Content categorization E.g. Topic, quality, type Alternative UI’s Verticals Broadband, responsive UI’s