1. Mobile & Wireless Communication Technologies & Techniques
Overview of Mobile Wireless Communication
National Wireless Communications
Technology Roadmap
Trends in Communications and Media Technology, Applications and Use
Evolution of Mobile Wireless Communication Networks: 1G to 4G
eMobility Strategic Research Agenda
Student Presentations and Research Papers
ICT Market and Technology Trends

2. Analyzing the ICT Market : Technology and Trends and the Impact of Technology on the Market
Carlo M. Rossotto, Tim Kelly

3. Technology Trends and the ICT Market
Main Technology Trends Affecting the ICT Sector
Broadband
Wireless Technologies
Convergence
Handsets
Digital Content
How technology is affecting the ICT industry
Revenues and Industry Structure
Business Model
Firm Specialization
Product Differentiation

4. Technology Trends and the ICT Market
Main Technology Trends Affecting the ICT Sector
Broadband
Wireless Technologies
Convergence
Handsets
Digital Content

5. Main Technology Trends in ICT
Source: Pyramid Research.

6. Main Technology Trends in ICT
Source: Pyramid Research.
Note: shared throughput

7. Technology Trends and the ICT Market
CREATING OPPORTUNITY
Technology Trends and the ICT Market
Wireless Technologies: main trends
Trend 1. Growth of 3G+
3G+ users to increase at a 38% CAGR from 2008 to 2013 and to account for 46% of all 5.9Bn mobile subscriptions in 2013 (Pyramid Research)
Trend 2. Fixed wireless for development
31 African countries have deployed CDMA2000 1X Networks (ITU)
833,000 customers of W-CDMA in Africa (GSM Association)
Trend 3. Wireless broadband for development
EVDO growth in Africa
In the Czech
Republic alone, fixed wireless providers using technologies such as CDMA
450 accounted for roughly 34% of all broadband connections in the country (OECD)
Country
Operator
Download Speed
Monthly Subscription (US$)
Nigeria
Starcomms
kbps
124
Rwanda
Rwandatel
kbps 62
Morocco
Wana
kbps 24
Sudan
Canar
Up to 2 Mbps 29
Angola
Movicel
Up to 1 Mbps
257
Source: ITU

8. Technology Trends and the ICT Market
CREATING OPPORTUNITY
Technology Trends and the ICT Market
Convergence
Convergence across technologies: multiple platforms are consolidating into a single IP-based platform, allowing voice, data and video consumption. The same digital content can be accessed and delivered across multiple platforms.
Convergence across services: bundles of services, double-play and triple-play (Orange, for example, reported that 11% of its ADSL subscribers were also triple-play subscribers in 2007, up from 2.7% in 2005, Pyramid Research).
Convergence across devices: Multiservice connectivity on a single end-user device. Dual-mode (WLAN-mobile) handsets and 3G-embedded computing device usage has expanded over the past two years.
Operators still look at the bottom line when
they consider diversify across technologies and services

9. Technology Trends and the ICT Market
Broadband-enabled devices
Dual-mode (WLAN-mobile) Devices
PCs with embedded 3G capabilities
(50% of laptops by 2010; Pyramid Research)
iPhone and Blackberry
Smartphone unit sales globally to grow at a CAGR of 17%, or nearly three times as fast as the total handset market, to reach 313m in Smartphones from 8% of total handsets in 2008 to 18% of total handsets in 2013 (Pyramid Research)

10. Technology Trends and the ICT Market
Digital content
Source: OECD 2007

11. Technology Trends and the ICT Market
Digital content and Internet traffic
Global consumer Internet traffic in million terabytes/month
Source: OECD 2007

12. Technology Trends and the ICT Market
Digital Content and User Created Content
Blogs
Wikis
Photo-sharing
Podcasting
Social Network Sites
Virtual Worlds
File-Sharing P2P

13. How technology is affecting the ICT industry
Revenues and Industry Structure
Business Model
Firm Specialization
Product Differentiation

14. How Technology is affecting the Industry
Revenues and Industry Structure: A fast-changing picture
PSTN revenues sharply down. reduction in global PSTN revenue down $103bn in 2013 than in 2008 (Pyramid)
Mobile subscriber growth rates decelerating in most regions, with penetration rates hovering around the % range (CAGR of 8% for mobile subscriptions in ) (Pyramid)
Fixed and mobile broadband lines to increase threefold between 2008 and 2013, from 964m to 3.3bn (Pyramid)
Internet access will generate nearly 55% of total fixed revenue in 2013.
Mobile data to grow at a 16% CAGR from 2008 to 2013, making up 34% of global mobile revenue in 2013.
Revenue per fixed broadband line, currently at an average of $33, are to decline (CAGR of -5%). FTTx has highest ARPS — 2X cable or DSL in 2008
Source: Pyramid Research

15. How Technology is affecting the Industry
Revenues and Industry Structure: A fast-changing picture
Egypt is the seventh fastest growing broadband market in the world, with over 30% compounded growth rate
Ten fastest growing broadband markets are in Asia, MNA, Latin America and Africa
Operators boasting the highest data ARPS are those with the highest percentage of subscribers using 3G-enabled devices.
Messaging revenues ( , SMS and MMS) were 58% of mobile data revenues in 2008 (projected 44% in 2013)
Web access was 21% of mobile data revenues in 2008 (projected 28% in 2013)
The rest is applications : music (high growth rate), games, graphic, ringtones…
Source: Pyramid Research

16. How Technology is affecting the Industry
Digital content development and on-line business models
Advertisement (e.g. 99% of Google revenues)
Voluntary donations (e.g. blogs)
Pay-per-view and pay-per-item (e.g. IPTV model)
Licensing content to third parties
Online sales (e.g. portals Amazon, eBay)
Sale of user data, clickstream analysis

17. Technology Trends and the ICT Market
Convergence may destroy as much value as it creates by bringing in new sources of revenue (Pyramid)
Bundles, access to digital content and advertisement are key to the evolving business models
Bundles:
fixed offers: bundles are key to customer acquisition and customer retention
mobile offers: increase data usage and ARPS.

18. Technology Trends and the ICT Market
How are firms reacting:
New services
Organisational restructuring
Mergers and Acquisitions
Firm Specialisation
New Entry