1. Fusion Tomo Staff Training
Marketing

2. Marketing is the process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business developments.
Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management..
The Marketing term is a concept and it proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.
Overview of Marketing

3. New Media Elements for Direct Marketing

4. Why is marketing towards these?
Blogs
Why is blogging so big? Because it is a way to share potentially an online journal with others.
Social Networks
Facebook a social network that has boomed over the last few years.
Online Video
Youtube is where people go to get their video content and funny little clips.
Hulu where commercials are limited and you are able to catch up on shows.
User Generated Content
Content that people are generating to share with others on the Internet
Virtual Worlds
World of Warcraft an online gaming community that millions play.
Podcasts
iTunes has podcasts that even we can release and share information through an audio file.
RSS Feeds
Being able to share the content on the site though a text, and other methods so people are always up to date on their favorite things.
Wikis
Wikipedia an online source where information is updated and shared with the world and information that can be useful.
Other Customer Collaboration Tools
Online tools that people are constantly creating and sharing and tools that get marketing booming and tools that are useful in finding out marketing information that can be useful in target marketing.
Why is marketing towards these?

5. The Marketing Way Product → Solution Price Value Place Access
Promotion
Information
Marketing Mix C&C (Company & Customer)
Product →
Consumer desire
Price
Cost
Place
Convenience
Promotion
Communication
People
Customer approach
The Marketing Way