The Smartphone: A Game Changer Your Clients Customers Are Already Mobile.

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Presentation transcript:

The Smartphone: A Game Changer

Your Clients Customers Are Already Mobile

Own Smartphones Smartphones – 64% Feature Phones – 34% Smartphones – 52% Feature Phones – 48%

Goodbye Feature Phone

Hello Smartphone

This is where its at!

The Big Migration

Largest TVC $500,000,000

Marketing/Advertising Promotional Products Direct Mail Printing Media (TV, Radio & Publications) $12 Billion (-.6) $13 Billion (- 1.4%) $81 Billion (- 4.5%) $29 Billion (-.8%) $1.2 Billion (+ 65%) Mobile Advertising

Fastest Growing Segment 79% 65% 47%

How It Works...

Drive Traffic Ads MobileMicro

Our Ads Will... Initiate a Call Open a Website Download an App Send an SMS Open a Map Play a Video Conduct a Survey Conduct a Poll Conduct a Contest Open iTunes Play Audio Show a Coupon

Highly Targeted Sex Age Occupation Industry Income Marital Status Ethnicity Social Grade Economic Advantage Housing Type Location Device Type Mobile OS Time, Day, & Week Weather Based Contextual Content Type

Banner Ads

Insertion Order

Get Creative Done

Campaign Analytics

Its That Simple!

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