Presentation on theme: "Mobile Marketing Basics SMS, MMS, CTIA, MMA Leverage Mobile for Big Profits for You and Your Clients The Next Communication Platform."— Presentation transcript:
Mobile Marketing Basics SMS, MMS, CTIA, MMA Leverage Mobile for Big Profits for You and Your Clients The Next Communication Platform
Mobile Database is Vital to Long-term Success What is the most important piece of data that you could get from any customer? Or Potential Customer? Their Home Address? Their Email? Their Mobile Number
Smartphones 64% of 25-35 year olds own a smartphone 97% of adults 18-44 own a mobile device 1 in 4 mobile subscribers over the age of 55 own a smartphone Average Open Rate on Email Campaigns is less than 22% Mobile Open Rates are 97% Overall 90 minutes Time it takes the average person to respond to an email. Time it takes the average person To respond to a text message: 90 SECONDS. Source: mannixmarketing.com Source: CTIA.org Source: Portio Research Source: Nielsen 2012 Mobile Marketing Basics: SMS
Mobile Coupons get 10 times the redemption rate of traditional coupons 91% of all U.S…. Citizens have their mobile device within reach 24/7 95% of smartphone users looked up local information, & of those, 61% called & 59% visited the business. Source: Borrell Associates Source: Morgan Stanley Source: Google IPSOS Mobile Marketing Basics: SMS The majority of 25-34 year olds now own smartphones (64% and 53% respectively) Source: Nielsen Source: Google IPSOS
For the first time in history, the semi-annual survey conducted by CTIA-The Wireless Association - shows the number of wireless subscriber connections (322.9 million) has surpassed the population (315.5 million) – October 11, 2011 Facebook has only 50.6% of the North American population – Mobile users with SMS enabled phones is 92% Social vs. Mobile Marketing ® Only 1/3 of Facebook’s 600 million+ user base uses Facebook Mobile Source: PRNewswire.com Social vs. Mobile
SMS vs. MMS SMS stands for short message service. SMS is also often referred to as texting, sending text messages or text messaging. The service allows for short text messages to be sent from one cell phone to another cell phone or from the Web to another cell phone. Multimedia Messaging Service (MMS) MMS is a descendant of SMS (Short Messaging Service). MMS extends text messaging to include longer text, graphics, photos, audio clips, video clips, or any combination of the above, within certain size limits. MMS is frequently used to send photos and videos from camera phones to other MMS phones or email accounts. Most camera phones have MMS, but many non-camera phones have it as well.
FREE and Unlimited SMS Programs SMPP, SMTP, GSM Understanding the different delivery methods: SMPP – (Carrier Grade Messaging)The Short Message Peer-to-Peer (SMPP) protocol is a telecommunications industry protocol for exchanging SMS messages betweentelecommunicationsSMS SMTP - Simple Mail Transfer Protocol (SMTP) is an Internet standard for electronic mail (e-mail) transmission across Internet Protocol (IP) networksInternet standardelectronic mail Internet Protocol **These get blocked when delivered in Bulk. No data is available on actual deliverables because it is different all the time. Estimates range between 35-55% delivered. GSM Modem – Low volume – non-compliant
Protection Part I Papa John’s Mistakes are Common! Sent to list they already had acquired Reply STOP messages Failed How do we protect ourselves and our clients? The right disclaimers Hard coded opt-out trailers on blasts Education of Resellers to ensure collateral materials carry the right language
Protection Part I Opt-in! Engage with a Keyword Web-Form Tablet Form Mobile Form Paper disclaimer STD SMS & Data Rates May apply, up to 4 addtl. msg per mos, Reply STOP to End, HELP for help. The MMA is the premier global non-profit trade association representing all players in the mobile marketing value chain.
Protection Part II Portfolio of Patents includes all of the following; SMS with a Link (URL) MMS that provides content (audio/video/ringtone) Social Media Postings Common Short Codes (CSCs) are short numeric codes to which text messages can be sent from a mobile phone. Wireless subscribers send text messages to short codes to access a wide variety of mobile content. Common short codes are easy to remember and they are compatible across all participating carriers. CSCs are either five-digit or six-digit numbers. CSCs can be leased by anyone interested in interacting with nearly 200 million wireless consumers.
Protection Part II Who was Named? A Chance to Dominate Nationally Now! Who gave in and acquired a License? What does that mean for us?
Mobile Internet growth By 2014, mobile internet should take over desktop internet usage Source: PRNewswire.com
Your Website on a Mobile Device When people are searching for your type of business from their phone… What do they see? Do they see you at all? Get your App/mobile website today: Automatically directs all mobile users to new site SEO Optimized for better rankings on “Mobile Searches” Send your mobile site right to customers phones via Text What does it look like if they do?
Why do we Advertise? To Capture Leads! Radio Extra Transactions Increased Frequency Increase Transaction Size Awareness of Other Products and Services Growth of Social Media Referrals Print Television EventsSignage