Chapter 10: The popularity of cultural heritage attractions

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Presentation transcript:

Chapter 10: The popularity of cultural heritage attractions Introduction Attributes of the popularity of cultural heritage attractions Product attributes Experiential attributes Marketing attributes Cultural attributes Leadership attributes

Cultural differences as determinants of destination popularity The tourist ‘bubble’ South Africa versus New York The influence of crime on destination popularity – the case of Cape Town

The most-visited (popular) cultural heritage attractions and sites in cultural tourism worldwide – the ATLAS survey Elements of distinctiveness in the image of a cultural destination The most-visited cultural heritage sites in South Africa and sub-Saharan Africa Summary