1. © Juta and Company Ltd, 2012 1Cultural Tourism Chapter 12: The cultural tourist and the consumption of tourist experiences Introduction The tourist – Becoming a tourist: ‘the rite of passage’ or ‘the sacred pilgrimage’ – Tourist profile characteristics

2. © Juta and Company Ltd, 2012 2Cultural Tourism

3. © Juta and Company Ltd, 2012 3Cultural Tourism

4. © Juta and Company Ltd, 2012 4Cultural Tourism

5. © Juta and Company Ltd, 2012 5Cultural Tourism

6. © Juta and Company Ltd, 2012 6Cultural Tourism The cultural tourist – The typology of cultural tourists by McKercher and Du Cros (2002) – The tourist of the future: the ‘authentic’ tourist

7. © Juta and Company Ltd, 2012 7Cultural Tourism The ATLAS survey: characteristics of cultural tourists – Demographic profile characteristics of cultural tourists – Behavioural characteristics of cultural tourists

8. © Juta and Company Ltd, 2012 8Cultural Tourism The nature of consumption of tourist experiences in cultural tourism – The Excite experience – The standardised tourist experience – The authentic tourist experience

9. © Juta and Company Ltd, 2012 9Cultural Tourism Tourist consumption of cultural experiences/products in South Africa – Consumption of South African cultural experiences by domestic tourists – Consumption of South African cultural experiences by international tourists

10. © Juta and Company Ltd, 2012 10Cultural Tourism The authenticity of cultural tourism experiences – MacCannell’s ‘staged authenticity’ – Cohen’s ‘emergent authenticity’ – Wang’s existential authenticity Summary