Employer of Choice for Diverse Technical Talent By: Loredana Abreu, Saahir Shafi, Lorry Tang, Bulin Zhang

Provide feedback on how GE can be the employer of choice for entry and mid level diverse technical talent. Focus: Contemporary Recruiting Mechanisms Objective

Diversity Changing Definition of Diversity Traditional vs. New Current Focus Past Approaches “Photo Diversity”/Diversity by Numbers Future Implications Relationship Building: Affinity Groups Champion Diversity Initiative Strategies to Counter Stereotypes in Org. Gender Neutral Language Cross-Cultural Communication Training USA vs. Global Need for Cultural Awareness/Education History, Religion, Culture, Language Technological Impact Digital Divide Emerging Capacity Gap Diversity

Recommendations Personalized Video GE Sponsored Career Fair Employee Referral Dinner Case Competitions Recycling Components towards Technical Programs Recommendations

Personalized Video Diversity Video Research: Use of Video Technology to Promote Company Brand Trend towards Personalized/Dynamic Videos Boeing https://www.youtube.com/watch?v=AosiFvIzZMA Raytheon https://www.youtube.com/watch?v=CwW5hdGS0h8 Resources Required: Cost of Video Making Next Steps: Create Dynamic Video with Greater Employee Voice Decrease Focus on Text/Still Pictures Easily Accessible on Website/Youtube Personalized Video

Case Competition at University and Middle School Level Short-Term Long-Term Target College Freshmen and Sophomores Invite Mech. and AE Engineering Depts Select Top 10% to Compete + Laptop Giveaway with GE branding Prize: Winning Team Gets an Internship with GE Aviation Target Middle School Students “GE National Aviation Science Fair Competition” Prize: Computers for Winning Team’s School Research: Raise Brand Awareness Technology Divide in Diverse Communities Resources Required: Allocate GE Aviation Internships to This Program Get Desktops and Laptops Next Steps: Target Diverse Universities/Middle Schools for Involvement According to a report published by the U.S Department of Commerce in 2000 entitled “Use of the Internet”, the percentage of whites using Internet was put at 50.3, compared with 29.3 for blacks and 23.7 for Hispanics. Digital divide affects minorities who live in urban areas. Top students emphasized they wished to have greater interactions with future employers through interesting dinners with senior executives, case competitions or tours to corporate office. Case competitions give talent the opportunity to be intellectually challenged. Case Competition

Sponsored Career Fair GE Sponsored Career Fair Special Recruit Event held by GE Maximize the Company’s Exposure Research: Boeing & Raytheon Sponsoring Career Fairs Every Year Sponsoring Diversity Summits/Conferences Resources Required: $1,500-$6,000/Fair (flexible) Close Ties To Student Organizations Next Steps: List Target Universities/Places Where Have More Talents Prepare Attractive Promotional Material Get Contact with Universities Sponsored Career Fair

Employee Referral Dinner Annual Informal Dinner Employees/Referred Candidates Affinity Groups Research: Searchlight Meetings for Sourcing Used by Facebook/Dropbox Implications for Profit/Turnover Top Requested Channel of Engagement Resources Required: Avg Cost of Business Dinner $32.60/guest Compared to: Cost per Hire: $5,159 Next Steps: Event Promotion Employees Email Candidate Resumes GE Recruiters Choose Top Picks for Dinner Invites Employee Referral Dinner

Recycling Components Recycling Aircraft Components Aerospace/Mechanical Engineering Programs Attract and Prepare Potential Talents Research: MVCC School Practical Use A Growing Recycling Business Boeing Training Course with Clover Park Technical College Resources Required: Components from Retired Aircrafts Cooperation with Schools Next Steps: Recycle Useful Components Establish Innovation Programs in Engineering School Recycling Components

Employee Referral Dinner Low Cost/Short Run Personalized Video Sponsored Career Fair Employee Referral Dinner Recycling Components Case Competition High Cost/Long Run Conclusion

Questions?