1. UTPA 2012: A STRATEGIC PLAN FOR THE DIVISION OF EXTERNAL AFFAIRS Approved by the Vice President for External Affairs December 22, 2005 1 The six UTPA goals addressed by this Outcome Directed Planning map are:  Provide students with a quality educational experience that enables them to complete their educational goals in a timely fashion.  Become an outstanding research institution, emphasizing collaborative partnerships and entrepreneurship.  Enhance UTPA’s engagement with the community to meet challenges and maximize opportunities.  Collaborate with P-12 schools to enlarge the pool of applicants who are personally prepared and academically qualified for higher education.  Infuse Inter-American and global perspectives throughout the University community.  Optimize institutional effectiveness and efficiency consistent with high quality organizational standards. UTPA 2012: A STRATEGIC PLAN FOR THE DIVISION OF EXTERNAL AFFAIRS

2. UTPA 2012: A STRATEGIC PLAN FOR THE DIVISION OF EXTERNAL AFFAIRS Approved by the Vice President for External Affairs December 22, 2005 2  Hold more fundraising events.  Identify new donors. Identify capacity to give and interest to give.  Create the marketing message why scholarships are important.  Cultivate current scholarship donors so that they can give more.  Contact alums for possible giving (either corporation or alum).  Identify best practices from other universities.  Install a development officer in every college.  Find champions to give and solicit from others. Increase the amount of student scholarships support. Increase student employment and internships.  Partner with more corporations and businesses to educate them on our quality students. Create events to bring corporations to the Valley.  Have a placement person in every college.  Identify funding sources for internships.  Increase awareness of internships. Both paid and unpaid. Awareness for both internal and external constituents.  Offer more workshops for proper attire, resume writing, etc. GOAL: Provide students a quality educational experience that enables them to complete their educational goals in a timely fashion. (SLIDE 1) Objectives Strategies UTPA 2012: A STRATEGIC PLAN FOR THE DIVISION OF EXTERNAL AFFAIRS

3. UTPA 2012: A STRATEGIC PLAN FOR THE DIVISION OF EXTERNAL AFFAIRS Approved by the Vice President for External Affairs December 22, 2005 3  Create awareness with colleges and faculty.  Apply for funding.  Expand partnerships with non-profits.  Create student awareness through marketing efforts. Increase opportunities for service learning. Augment funding to support quality faculty (both new and current).  Investigate which schools need faculty support and types of support. GOAL: Provide students a quality educational experience that enables them to complete their educational goals in a timely fashion. (SLIDE 2) Objectives Strategies Create additional venues for UTPA students to receive a quality educational experience.  Include student-oriented events such as Science Bowl, FESTIBA.  Create marketing message for increase in student campus involvement. UTPA 2012: A STRATEGIC PLAN FOR THE DIVISION OF EXTERNAL AFFAIRS

4. UTPA 2012: A STRATEGIC PLAN FOR THE DIVISION OF EXTERNAL AFFAIRS Approved by the Vice President for External Affairs December 22, 2005 4 Objectives Strategies GOAL: Become an outstanding research institution, emphasizing collaborative partnerships and entrepreneurship. (SLIDE 1)  Create an endowed chair for COHSHS.  Ensure all current endowed faculty chairs/professorships are active.  Create an endowment to provide stipends to graduate students.  Create opportunities, such as: Host events. Invite guests as commencement speakers. Invite guests as keynote speakers. Ask faculty to shadow corporate/ government reps. Ask faculty to present to corporate/government reps.  Provide guidance to faculty on proper stewardship of representative. Attract major corporations and government agencies to the campus to provide opportunities for faculty to attain or increase research funding. Increase endowment support for faculty chairs, professorships and graduate scholarships. UTPA 2012: A STRATEGIC PLAN FOR THE DIVISION OF EXTERNAL AFFAIRS

5. UTPA 2012: A STRATEGIC PLAN FOR THE DIVISION OF EXTERNAL AFFAIRS Approved by the Vice President for External Affairs December 22, 2005 5 GOAL: Become an outstanding research institution, emphasizing collaborative partnerships and entrepreneurship. (SLIDE 2) Develop and enhance partnerships.  Enhance partnerships with funding sources for collaboration. Ex.: Howard Hughes Foundation, Pfizer, Border Consortium.  Search for new partnerships.  Participate in consortiums.  Search for funding opportunities.  Create or establish new research centers.  Collaborate with other research centers within the academic division. Enhance research oriented centers to provide unique opportunities for faculty research. Objectives Strategies UTPA 2012: A STRATEGIC PLAN FOR THE DIVISION OF EXTERNAL AFFAIRS

6. UTPA 2012: A STRATEGIC PLAN FOR THE DIVISION OF EXTERNAL AFFAIRS Approved by the Vice President for External Affairs December 22, 2005 6 GOAL: Enhance UTPA’s engagement with the community to meet challenges and maximize opportunities. (SLIDE 1)  Expand on the communication tools to disseminate information. For example: Border Chronicle, newsletters.  Increase the number of communication materials.  Enlarge the target pool.  Increase number of presentations.  Expand E-news.  Improve/expand websites. Improve communication with the internal community. Increase communication with the external community.  Expand on the communication tools to disseminate information. For example: Los Arcos, Border Chronicle, newsletter, etc.  Enlarge the target pool.  Increase the number of marketing pieces for programs within the division.  Send UTPA representatives to community functions to promote the university. Objectives Strategies UTPA 2012: A STRATEGIC PLAN FOR THE DIVISION OF EXTERNAL AFFAIRS

7. UTPA 2012: A STRATEGIC PLAN FOR THE DIVISION OF EXTERNAL AFFAIRS Approved by the Vice President for External Affairs December 22, 2005 7 GOAL: Enhance UTPA’s engagement with the community to meet challenges and maximize opportunities. (SLIDE 2) Market UTPA’s positive image. Improve “The University Experience” with the community.  Continue the Branding initiative.  Continue the “Making a difference” campaign.  Recognize donors/constituents.  Promote success stories of students, alumni, faculty, etc.  Be proactive to emerging issues on campus.  Work with university departments to address issues affecting our visitors. For example: parking tickets.  Train staff about customer service. Objectives Strategies UTPA 2012: A STRATEGIC PLAN FOR THE DIVISION OF EXTERNAL AFFAIRS

8. UTPA 2012: A STRATEGIC PLAN FOR THE DIVISION OF EXTERNAL AFFAIRS Approved by the Vice President for External Affairs December 22, 2005 8 GOAL: Collaborate with P-12 schools to enlarge the pool of applicants who are personally prepared and academically qualified for higher education.  Hold more fundraising events. Increase the amount of scholarships available to high school students. Increase continuing education unit programs for teachers.  Increase the number of education days.  Increase the number of corporate sponsors. Objectives Strategies Increase student participation at events.  Increase the number of events. UTPA 2012: A STRATEGIC PLAN FOR THE DIVISION OF EXTERNAL AFFAIRS

9. UTPA 2012: A STRATEGIC PLAN FOR THE DIVISION OF EXTERNAL AFFAIRS Approved by the Vice President for External Affairs December 22, 2005 9 GOAL: Infuse Inter-American and global perspectives throughout the University community. (SLIDE 1) Increase seminars and events focusing on Inter- American and global perspectives.  Host Latino American Health Conference.  Participate in university- wide international events and activities.  Participate in events held internationally.  Work with the International Women’s Board to increase funding for study abroad programs. Expand funding for study abroad programs. Objectives Strategies Support faculty for research on dealing with Inter-American and global issues.  Raise funds for programs such as CBEST and RYPI. UTPA 2012: A STRATEGIC PLAN FOR THE DIVISION OF EXTERNAL AFFAIRS

10. UTPA 2012: A STRATEGIC PLAN FOR THE DIVISION OF EXTERNAL AFFAIRS Approved by the Vice President for External Affairs December 22, 2005 10 Make data available on Latin America for faculty research.  Make faculty aware of data availability.  Obtain additional data from Latin-American countries.  Obtain additional funding for maintaining the database. GOAL: Infuse Inter-American and global perspectives throughout the University community. (SLIDE 2) Objectives Strategies Expand international trade and business technical assistance.  Have existing centers create an awareness of international trade.  Partner with valley cities which have international offices.  Work with partners on international projects. UTPA 2012: A STRATEGIC PLAN FOR THE DIVISION OF EXTERNAL AFFAIRS

11. UTPA 2012: A STRATEGIC PLAN FOR THE DIVISION OF EXTERNAL AFFAIRS Approved by the Vice President for External Affairs December 22, 2005 11  Create system to gather information to ensure current data.  Create awareness of current database availability and features.  Train internal staff and staff in colleges. Improve information data management systems. GOAL: Optimize institutional effectiveness and efficiency consistent with high quality organizational standards. Objectives Strategies UTPA 2012: A STRATEGIC PLAN FOR THE DIVISION OF EXTERNAL AFFAIRS