TDF MEDIA SERVICES Because we care about your content Julien SELIGMANN – CEO – TDF Media SERVICES julien.seligmann@tdf.fr TV Puls, Stockholm, January 2013

EVERYTHING IS IN THE TV Media Services

TDF GROUP TDF GROUP TDF is positioned at the centre of the new digital, mobile and multimedia technologies A European Group TDF operates a multi-format terrestrial platform for managing and distributing audio, video and data to all types of receivers Designing and operating telecoms networks 11.000 sites in Europe 1.4 Bn € revenue TDF is present in France, Germany, Finland, Hungary, Poland, Sweden, Norway, Denmark, Estonia, Spain and Monaco. Media Services

MEDIA SERVICES A TDF GROUP BUSINESS UNIT MEDIA SERVICES COMPANIES Focus on innovation / digital media Large European footprint Full range of technological services 500 employees 1 500 customers MEDIA SERVICES COMPANIES BeBanjo SmartJog Cognacq-Jay Image PSN Qbrick Mediamobile MISSION & STRATEGY To become Europe’s favourite media solution company Create innovative and multi-device end-to-end solutions for the management, processing, delivery and monetization of video Lead innovation in DTT / OTT hybrid services USP End-to-end solution for OTT and HbbTV platform Single contact point for customers with well packaged products combined with professional services Media Services

HBBTV Broadcast and broadband delivery of entertainment content through connected TV sets and set-top boxes Version 1.5 of the HbbTV specification updated version August 2012 HTTP adaptive streaming based on MPEG-DASH, improves the perceived quality of video presentation on busy or slow Internet connections Protect DASH delivered content with potentially multiple DRM technologies HbbTV 1.0 specification approved by ETSI in June 2010 (ETSI TS 102 796 v1.1.1) based on existing web and broadcast components Media Services

HbbTV adoption and equipment (1) Other adoption figures HBBTV PENETRATION IN EUROPE HbbTV adoption and equipment (1) Other adoption figures 90% of TV set manufacturers now embark the HbbTV standard By 2016, HbbTV-compliant TV sets will makeup ~40% of total European TV sets(2) (~120 Million) Usage on French DTT (4Q 2012): 300k HH with a HbbTV TV set and using DTT as primary access mode in France, 21% penetration of Salto On satellite : HD+ developed by SES Astra since Sept-10 Notes: 1) TV set only. Estimates based on Idate Connectable TV set installed base. Assumptions on HbbTV penetration: 20% in 2012 and 60% in 2016 of connectable TV sets 2) Estimates based on Idate and Screen Digest figures Media Services

HBBTV : INTERACTIVE SERVICES Catch up - VOD Propose non linear content associated to the linear channel (catch up TV) or for premium content as pay service (VOD) B Restart Ability to start a program from the beginning when switching on a new channel C HbbTV : Interactivity on channel Interactivity associated to broadcasted content : Vote, quizz, content portal D Event - Content channel Create a channel for a specific content (Dora TV, Avatar TV, …), for a specific event (Secret Story 24, Star Academy), a barker channel (FreeVOD, Bytel VOD) Media Services

Examples of HbbTV portal HBBTV : INTERACTIVE SERVICES HbbTV portal On Demand Salto         Examples of HbbTV portal Bolloré / C+      Catch-up, video clips Video bonus  Examples of FTV innovative services Contextual services (Restart /Salto, voting) Temporary services linked to sport (Olympic Games, Roland Garros French Open)   Media Services

Complete end-to-end solution for restart service on DTT SALTO : RESTART BY FRANCE TELEVISION A world premiere ! Complete end-to-end solution for restart service on DTT Award winning service : Best innovation and Technology at the AFDESI International ITV Award Media Services

SALTO : WHAT ? A new service is now available on DTTV. If you miss the beginning of a program, you can simply restart it, pressing the blue button of your remote control. Available since July 2012 in France The service named SALTO has been launched on the five channels of France Televisions and is available on every HbbTV compatible TV set, everyday from 8.00 pm to 12.00 pm. Hybrid Broadcast Broadband TV is a standard enabling a linear broadcast program to have enriched features thanks to the broadband connectivity. Media Services

SALTO : TECHNICAL OPERATIONS Live Channel playout DTT RECEPTION TRANSCODING MEDIA CUT STORAGE CONTENT DELIVERY NETWORK RESTART ENGINE INTERNET CLOUD 1 2 3 4 5 8 6 7 9 RESTART PLAYLIST HBBTV APPS Media Services

Salto viewership among the week (daily usage %) SALTO : USAGE Salto viewership among the week (daily usage %) Linear channel programming Screened on SALTO Media Services

SALTO : BENEFITS & QUALITY Great user experience Directly available on DTTV No need for a box Stay on the channel and the program restarts. Content is king Program attractiveness drives the audience of the SALTO service … and SALTO drives new audiences to the programs! Large reachable market Service available for free for every user equipped with a compliant TV set and DTT reception (HbbTV 1.1 and HbbTV 1.5) Platform supervision: 24/7 end to end monitoring including CDN Interoperability: Service integration and commissioning on every compliant TV-set Advanced Analytics: Traffic, screened videos, number of users, top rating programs… Media Services

SALTO : KEY LEARNINGS LEARNED LESSONS Simplicity of use is paramount! 21% of addressable TV sets have used the service at least once 30 minutes: average screening duration per program Interoperability remains a technical challenge : as no guidelines are provided by the standard, there are various/slightly different implementations of HbbTV among manufacturers and models. This needs to be checked (sometimes adapted) before launching a new service Media Services

Prepare and Deliver video and metadata HBBTV : PLATFORM ARCHITECTURE On Demand Transcoding & Storage Live Transcoding Reco & Search CRM & Billing Ad Servers IP Layout Metadata & ESG Data Back Office Analytics Applications Players Portals Content protection (DRM) CDN HbbTV Broadcast Headend HbbTV Sync Prepare and Deliver video and metadata Manage Services Publish Services We provide a complete solution for reaching your audience on all screens Media Services

CONCLUSION TDF Group is a pan-European company with a strong presence in the Nordics region with its subsidiary Qbrick We want to partner with industry players to develop and promote HbbTV and OTT services We’ll continue leading innovation regarding brand new service as SALTO on HbbTV Media Services

TDF MEDIA SERVICES Media Services