1. © 2009 Level 3 Communications, LLC. All Rights Reserved. Level 3 Communications, Level 3, the red 3D brackets and the Level 3 Communications logo are service marks of Level 3 Communications, LLC in the United States and/or other countries. Level 3 services are provided by wholly owned subsidiaries of Level 3 Communications, Inc. Any other service, product or company names recited herein may be trademarks or service marks of their respective owners. Media and Content Delivery: Technical Opportunities and Challenges Remco Frijling Director Sales Engineering EMEA Level 3 Communications

2. © 2009 Level 3 Communications, LLC. All Rights Reserved. Level 3 Communications, Level 3, the red 3D brackets and the Level 3 Communications logo are service marks of Level 3 Communications, LLC in the United States and/or other countries. Level 3 services are provided by wholly owned subsidiaries of Level 3 Communications, Inc. Any other service, product or company names recited herein may be trademarks or service marks of their respective owners. Enterprise Venue Internet Service Provider TransportContent Delivery Fiber Mobile Infrastructure University Packet

3.  2009 Level 3 Communications, LLC. All Rights Reserved. 33 Enabling your Application & Content Infrastructure -Exchange of information & Knowledge -Large File Collaboration -Video Distribution -Learning Management Systems -Public Services (Open Source Downloads) -E-Learning -E-Research -WebLectures -Digital Learning Libraries -Services for Scientific Computing

4.  2009 Level 3 Communications, LLC. All Rights Reserved. 44 Our Perspective December 2005- Vyvx Networks 20 years of award winning delivery gives Level 3 the broadcasting experience to turn an IP network into a high quality broadcasting network January 2007- Savvis CDN CDN services and the Intellectual Property Rights for the first CDN, enabling the delivery of a full Content delivery solution to customers July 2007- Servecast Delivering the enabling tools to demonstrate how to commercialise video assets Integration of Caching, Streaming and Storage Hardware on the network

5.  2009 Level 3 Communications, LLC. All Rights Reserved. 55 Delivering Content The Level 3 Ecosystem “They (Level 3) own all aspects of what it takes to operate a CDN; wavelengths, colocation, power and cooling, server infrastructure, the largest IP backbone on the planet and direct interconnectivity to other top networks.” - Dan Rayburn, Businessofvideo.com Content Delivery Services Caching, Streaming, Storage, Encoding Sonet / SDH Transport Network Infrastructure Optical Wavelength Infrastructure Facilities, Conduit, and Fiber Infrastructure IP / MPLS Backbone Vyvx Video Backbone

6.  2009 Level 3 Communications, LLC. All Rights Reserved. 66 Level 3 CDN: Broadcast enabling the Internet

7.  2009 Level 3 Communications, LLC. All Rights Reserved. 77 Internet Broadcast Video Transport (Vyvx) Payment User Databas e User Databas e Satellite Services IP Video Network Services Analog Video Services Digital Video Services Signal Conversion Service Control and Reporting Service Scheduling and Control Player and Network Analytics Internet Video Creation Transcoding Digital Rights Management Live Encoding Content Delivery Services Streaming Origin Storage Caching Video Editing and Marking Event Monitoring Content Management Monetization (Advertising and Subscriber management) Media Components and Sites Internet Broadcast

8.  2009 Level 3 Communications, LLC. All Rights Reserved. 88 Players

9.  2009 Level 3 Communications, LLC. All Rights Reserved. 99 2.4M … 300K Bit Rate Heuristics 300K @ 00:00? 700K @ 00:02? 2.4M @ 00:04? 1.5M @ 00:06? 2.4M @ 00:08? 00:00 00:02 00:04 00:06 00:08 300K (start quickly) 700K (good network) 2.4M (great network) 1.5M (glitch) 2.4M (play on…) HTTP Adaptive Streaming

10.  2009 Level 3 Communications, LLC. All Rights Reserved. 10 Case http://smooth.level3.com/level3delivers/

11.  2009 Level 3 Communications, LLC. All Rights Reserved. 11 Q&A Robert Van Beurden, Account Director  robert.vanbeurden@level3.com Patrick Burgers, Sales Engineer  patrick.burgers@level3.com Remco Frijling, Sales Engineering Director  remco.frijling@level3.com