INNOVATION STRATEGIES THROUGH PRODUCTS, SERVICES, AND EXPERIENCES

WHY PEOPLE JOIN ASSOCIATIONS Learning Networking Socials Products Services Experiences

THE CRITICAL QUESTION TODAY IS YOUR ASSOCIATION A MEANINGFUL BRAND? Outside of award shows

76% of the people do not care if their brand disappeared today MEANINGFUL BRANDS STUDY of the people do not care if their brand disappeared today 76%

MEANINGFUL BRANDS STUDY of the companies are meaningful 20%

UNDERSTANDING WHAT MATTERS Personal wellbeing Exploring how brands tangibly improve peoples’ lives Marketplace Going beyond the product Collective wellbeing And the role they play in society Functional benefits Emotional benefits What about the benefits to society that impacts my life? MB INDEX = Brand Performance + Brand KPIs

YOUR ASSOCIATION’S ROLE IN SOCIETY

BEING MEANINGFUL TO MEMBERS Inspiring documentaries Inspire Master classes E-learning platforms Specialized trade fairs Educate VIP experiences Involve Branded apps Bot for Facebook Members support Help Interactive activities Entertain Schedules Position papers Inform Contests and challenges Discount programs Loyalty points Reward

FB MESSENGER BOT

FB MESSENGER BOT

HAVAS ORTEGA SOCIAL HIVE HOW CAN YOUR EVENTS BE LARGER THAN LIFE?

HAVAS ORTEGA SOCIAL HIVE SOCIAL MEDIA MGR LIVE CONTENT PRODUCER COMMUNITY MGR SOCIAL LISTENING COPY WRITER INTERCEPT ART DIRECTOR SOCIAL MEDIA MGR

HAVAS ORTEGA SOCIAL HIVE

HAVAS ORTEGA SOCIAL HIVE 3X more impressions than the event hashtag

MEANINGFUL BRANDS TECHNOLOGY + AI SOCIAL HIVE SUMMARY MEANINGFUL BRANDS TECHNOLOGY + AI SOCIAL HIVE

QUESTIONS? jos.ortega@havasmediaortega.com