Accelerating the EV Market in the Golden State Wade Crowfoot Office of Governor Edmund G. Brown Jr. June 9, 2013

Our Target: 1.5 Million Zero-emission vehicles in California by 2025.

Initial Approach: Regulation ZEV Mandate (1990): Requires major auto manufacturers selling vehicles in California to build Zero-Emission Vehicles. 10 Partner States (aka Section 177 States): Connecticut Maine New Jersey New York Maryland Massachusetts Oregon Pennsylvania Rhode Island Vermont

Governors Executive Order B Community readiness in metro areas Private investment and manufacturing growing Academic & research institutions build understanding of ZEVs State fleet ZEV mandates begin 2020 ZEV infrastructure can support 1 million vehicles Costs of ZEVs competitive with conventional vehicles ZEVs are accessible to mainstream consumers Widespread use of ZEVs for public transportation and freight million ZEVs on CA roadways Easy access to ZEV infrastructure ZEV industry is strong part of states economy ZEVs displace 1.5 billion gallons of petroleum fuels

Current Approach: Partnerships – Automakers – Utilities – Charging Station Providers – Local Governments – Regulators (State agencies, Air Quality Districts) – Consumer Groups

Shared Vision and Roadmap 2013 Action Plan Partnership of 11 state agencies Driven by the Governors Office Open process, input from broad range of stakeholders 119 specific actions (with responsible agencies and timelines)

Four Major Goals in the Action Plan

Key Action Plan Priorities on Infrastructure Continue AB 118 funding for research, development and deployment. Ensure broad access to charging for all drivers (including interoperability, central data). Get pricing right for EV charging. More signage for drivers. Steer statewide building codes and standards to ZEV-readiness.

Key Infrastructure Questions How much infrastructure is needed outside a car owners home? How smart and fast must infrastructure be? Where should this additional workplace and public infrastructure be placed? How to scale up in multi-family dwellings? How much public investment is needed?

Key Action Plan Priorities on Consumer Demand Continue state consumer rebate for Evs Maintain HOV lane access Explore/support how to reduce up-front costs of Evs Promote consumer awareness campaigns; let them leverage government Get butts in seats through expanding public sector fleets.

Key Consumer Questions Whats most effective to get consumers into EVs? How do we transition from early adopters to mainstream buyers? How important are the rebates/credits? How/when should they be ramped down? How can we leverage strong customer satisfaction with Evs?

Good News: Were making progress

The Challenge: Fundamental Transformation

Why Are We Excited about the future?

Drivers love their EVs: 92% of Chevy Volt users say they would buy it again (Consumer Reports) Tesla S outsells Mercedes equivalent in first quarter of 2013 Toyota Prius became best selling vehicle model in California in New 2013 and 2014 electric vehicle models at all price-points. EV Sales continue to grow outside of California; a national movement is growing.

This Can Happen The last 20 Years: The next 20 Years: