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Chapter 11 Informative Speaking Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

This Chapter Will Help You: Recognize that information is powerful. Explain the distinctions between informative and persuasive speeches. Choose appropriate topics for your informative speeches. Prepare and develop an informative speech that meets your professor’s specific criteria. Evaluate and assess your own speeches prior to classroom presentation and apply evaluation criteria to the speeches of others. Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Information and Power According to Dictionary.com, information is knowledge communicated or received concerning a particular fact or circumstance; knowledge gained through study, communication, research, instruction, etc.; and factual data. Photo from chapter 11 page 280 Copyright © Richard Lord/Photo Edit Why would we consider that information equals power? Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Distinctions between Informative and Persuasive Speaking Informative Speaking Persuasive Speaking General goal of informative speaking is to increase the listeners’ knowledge. Information can be presented without an attempt to persuade. The purpose of the persuasive speech is to alter attitudes and behaviors. Persuasion cannot be accomplished without attempting to inform. Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Topics for Informative Speeches Concepts Events Processes Objects Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Preparing and Delivering an Informative Speech Gain and Maintain Audience Attention Generate a Need for the Information Create Information Relevance Provide a Fresh Perspective Focus on the Unusual Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Objects Speeches about objects examine concrete subjects: people, animals, things, structures, and places. The iPod Immigration The Human Brain Marriage Laws Reality TV PC versus Mac

Specific purpose statements for informative speeches To inform my audience why immigration laws are of concern to us. To inform my audience about how the human brain functions To share with my listeners the increasing similarities between PC’s and Macs

Processes A process topic is usually focuses on a demonstration in which the speaker explains how something is done or how it takes place. It generally serves two purposes: 1. To increase understanding 2. to teach someone how to do something.

To inform my audience about the mental processes involved in thinking. To explain how we can gain control of America’s obesity epidemic. To inform my listeners about how an ordinary citizen can affect the legislative process.

Events Speeches about events discuss happenings or occasions. The Impact of Enron Election 2006 Katie Couric changes CBS Wall Street Reform

Concepts Deals with abstract topics such as belief, theories, ideas and principles. The challenge is to make the subject matter concrete so that the audience can easily understand. Justice Cyberwar Media Campaigns Biomedical Ethics

Preparing and Delivering an Informative Speech Increase Understanding of the Topic Plan for Repetition Use Advance Organizers Use Concrete Words Show Contrasts Use Synonyms Use Antonyms Use Etymologies Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Two Helpful Guidelines for Effective Informative Speaking Avoid Assumptions Do my listeners’ already know this? Define and explain if needed. Acknowledge what the listeners’ already know or what you think they might know. Do not assume the audience does not need introductory information. Personalize Information Use examples that relate to the audience. Explain conclusions. Reference similarities in people and audiences. Reference topics and events the audience may know. Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Evaluating the Informative Speech Topic General Requirements Audience Analysis Supporting Material Organization Delivery Language Choice Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

Chapter 11 Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.