1. University of Northern IA
Presentation prepared by:
Marilyn Shaw
University of Northern IA
This multimedia product and its contents are protected under copyright law. The following are prohibited by law:
Any public performance or display, including transmission of any image over a network;
Preparation of any derivative work, including extraction, in whole or in part, of any images;
Any rental, lease, or lending of the program.
Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

2. Chapter 3 Connecting Self and Communication
Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

3. This Chapter Will Help You:
Differentiate among self-concept, self-image, and self- esteem
Characterize the role of culture in determining self- concept
Characterize the role of gender in determining self- concept
Explain the roles of self-fulfilling prophecy and impression management as they relate to self-concept
Identify six ways to improve self-concept
Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

4. Understanding Self-Concept
Self-concept is our perceived self
Self-image is how we see ourselves
Self-esteem is our feelings and attitudes toward ourselves
Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

5. Development of Self-Concept
Sensing our environment
Parental Communication
Others’ communication
Photo courtesy of Marilyn Shaw
Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

6. Development of Self-Concept
Values
Attitudes
Beliefs
Broad-based ideals, relatively long-lasting
Example: Competent communication makes a successful life.
Feelings or positions about ourselves, others, ideas, or objects
Example: Competent communicators are more successful.
Convictions in the truth of something that lacks absolute truth
Example: Competent communication will make one successful.
Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

7. Communication and Self-Concept
Communication affects our self-concept
Our self-concept affects our communication
Our perception of how others perceive us affects our self-concept, which affects how we behave, which is directly related to how others react to our behavior, and ends in our interpretation of their reactions (Kinch, 1963).
Personal-social identity continuum identifies the personal and social level of self.
Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

8. Culture and Self-Concept
Individualistic orientation
Collectivistic orientation
Chapter 3, page 70
JOHNSTON CHRISTIE/SIPA/Newscom
Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

9. Gender and Self-Concept
Sex and Gender Gender Stereotypes Gender Expectations
Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

10. Self-Fulfilling Prophecy and Impression Management
Above-Average effect
Impression Management
Perceived self
Presenting self
Facework
Photo from ch 3 page 77
The New Yorker Collection 1993 Peter Steiner from cartoonbank.com. All rights reserved.
Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

11. Discuss and Reflect
Erving Goffman uses the term “facework” to describe the various roles we use to maintain our own image. Think of the various roles you play in your life. Right now you are a student. What other roles do you use? How do you alter your image to fit the different role you are fulfilling? Why do you think you do this?
Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

12. Enhancing Self-Concept
Guidelines/
Steps for Improving Self
Decide what you would like to change or improve
Describe why you feel the way you do
Make a commitment to improve or change
Set reasonable goals for yourself
Decide on the specific actions you are going to take
Associate with positive people
Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

13. Chapter 3
Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.