Corporate Culture & Core Values iLuv Creative Technology January 2014

Culture = Values + Behaviors Our core values define who we are and how we behave Behavior Values

iLuv Core Values (Our 5 “C”s) We will drive commercial success through … Customer Focus Communication Collaboration Creativity Commitment

iLuv Core Values (Our 5 “C”s) Customer Focus…… always outward looking Find out what customers and consumers want & need.

iLuv Core Values (Our 5 “C”s) Communication...... always treat people with respect Reward successes publicly Accept and learn from mistakes

iLuv Core Values (Our 5 “C”s) Collaboration…… always teamwork focused Empower cross-functional teams to develop and implement improvements

iLuv Core Values (Our 5 “C”s) Creativity .…. but revenue driven Encourage new ideas and set high goals for improvement/ results Establish strong core processes to build commercial excellence

iLuv Core Values (Our 5 “C”s) Commitment….. and efficient Hold ourselves and the organization accountable for achieving excellence

Questions – The Core Values Does anything standout among the iLuv Core Values? What benefits can the iLuv Core Values generate for our business? Please remember the more consistently we act and behave, based on our Core Values, the more successful we will be in developing our business in line with our Vision and Mission.

Innovation • Lifestyle • Unquestionable Value What makes iLuv competitive? Our speed-to-market philosophy. All of iLuv’s products are conceived and designed at our headquarters by an in-house team of designers and developers. They’re also tested by an in-house quality assurance and quality control team. iLuv operates on a Product Launch Management system that allows all members of the iLuv family to work together to accomplish round-the-clock delivery and speed to service. Thank You