HBAA PARTNERSHIPS Sponsorship packages 2019

Strategic statement HBAA is the business events and hospitality association that drives, promotes and models good business between its members. It champions best practice, ethical working and sound commercial judgement, making HBAA membership the mark of quality assurance for the sector. .

About us HBAA is a not-for-profit trade association with around 200 venue members and 80 agency members. Our venue members include global brands such as Hilton, Marriott and Accor, and chains such as Macdonald, Hand Picked and Principal Hotel Group, as well as independent properties and serviced apartments all over the UK. The agency membership is made up of organisations which act as intermediaries for corporate and public sector clients, providing a range of services around accommodation and meetings procurement, as well as event creation, delivery and logistics.

Sponsorship objective To date HBAA membership welcomes over 300 organisations who work collaboratively, using the support of the HBAA Code of Practice which underpins the association. We recognise that some industry suppliers would like to be involved in the association’s network but are not eligible for membership. Sponsorship provides these brands with the opportunity to showcase their products or services to our members and build enduring and mutually beneficial relationships.

Event Outreach 2019 Date Location Event Name Expected Numbers January Park Plaza Victoria Annual Dinner 320 July Midlands Annual Forum 350 September TBA International Forum 80 November Members Meeting 130

Annual Forum Sponsor Key Benefits Associate your brand with recognised and successful companies Increase awareness of your services or products Contribute to a key industry event Develop relationships and networks Raise your profile with the event attendees Reach over £3bn of potential hotel, events and venue business Improve the effectiveness and efficiency of your marketing efforts Support annual business objectives and budget planning Enhance credibility with potential new customers Annual Forum Sponsor Key Benefits

Opportunities for Annual Forum Sponsorship Headline Sponsor Exhibiting Sponsor Content Sponsor Exclusive 30 minute “campfire” content session * Recognition in Welcome and Closing Address Table top or pop up banner stand presence in the refreshment area throughout Name attached to the lunch Opportunity to theme lunch Full page presence in the Forum app Place/s at the Forum with refreshments and lunch *(2) *(1) * (1) Place/s at the Forum drinks reception and dinner (accommodation and extra guests available at additional discounted cost) Company logo, feature and click through on Forum App Company logo on the registration website Multiple year discount Unique and exclusive opportunity – one sponsor for this category Opportunity to offer business card prize draw to obtain details of members Cost (excluding VAT) £5000 £750 £500

Annual Dinner Sponsor Key Benefits Associate your brand with recognised and successful companies Increase awareness of your services or products Contribute to a key industry event Develop relationships and networks Raise your profile with the event attendees Reach over £3bn of potential hotel, events and venue business Improve the effectiveness and efficiency of your marketing efforts Support annual business objectives and budget planning Enhance credibility with potential new customers Annual Dinner Sponsor Key Benefits

Annual Dinner Sponsorship includes:- Headline Sponsor Unique and exclusive opportunity – one sponsor for this category * Recognition in Welcome Address Table top or pop up banner stand presence in the drinks reception area Places at the dinner for your company or industry guests of your choosing *(6) Company logo on the registration website Company logo on all Annual Dinner collateral and digital marketing Multiple year discount Cost (excluding VAT) £5000

Supplier Partner and Associate HBAA Supplier Partners and Associates enjoy a valuable opportunity to engage with HBAA members over a full year. Understanding how crucial it is for sponsors to derive true return on investment, these two packages will provide you with maximum penetration, continuity of access to Association members, and effective reinforcement of your message over an extended period.

Supplier Partner – annual inclusions :- Presence on HBAA website home page and in Supplier Partner area showing company branding, links to full company profile page, link to your own website, contact details etc. Two relevant articles per year in the HBAA e-bulletin (content to be informative, not a sales pitch) One complimentary place at every members’ meeting Two complimentary places at the Annual Dinner Branding presence on the Annual Dinner menu Two complimentary places for the duration of the Annual Forum – dinner and accommodation available at additional cost Digital presence on the Forum app Logo and Branding at the Forum and Annual Dinner Official recognition as an Association Partner by Key Presenters at The Forum and Dinner HBAA Supplier Partner logo for use on your own print work and for digital marketing £6000 + VAT per annum

Supplier Associate – annual inclusions :- Presence on HBAA website home page and in Supplier Associate area with company branding, link to a full company profile page, link to your own website, contact details etc. One complimentary place at the Annual Dinner One complimentary place for the duration of The Forum – dinner and accommodation available at additional cost HBAA Supplier Associate logo for use on your own print work and for digital marketing £1675 + VAT per annum

Opportunities for Annual HBAA Sponsorship Supplier Partner Associate Presence on HBAA website home page and in Supplier area with company branding, a link to a full company profile page, a link to your website and full contact details * Two relevant articles per year in the HBAA e-Bulletin (content to be approved) One complimentary place at every members’ meeting (networking opportunities) Complimentary place at the Annual Dinner (networking opportunities) * (2) * (1) Branding presence at the Annual Dinner Complimentary place at the Forum on a Day Delegate basis Exhibition stand space at the Forum Digital presence on the Forum app Logo and branding featured at the Forum and Annual Dinner Official recognition as an Association sponsor by Key Presenters at the Forum and Dinner HBAA supplier logo for use on your own print work and for digital marketing

Angie Mason (HBAA Chair ) – ARE YOU IN FOR THE JOURNEY? Contact us: Juliet Price (Consultant Executive Director) – juliet.price@hbaa.org.uk Angie Mason (HBAA Chair ) – angie.mason@absolutecorporateevents.com

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