ARGUMENT.

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Presentation transcript:

ARGUMENT

Types of Argument #1 – To Inform Provide Information – still argue something Signs “STOP!” Newspaper Headlines First step in selling something (ads) “Best Movie of the Year!” Political Campaigns

#2 – TO CONVINCE Convince a behavior or belief is correct Go Green Campaigns The Truth – shards of glass Government decisions – Health Care Reform

#3: TO MAKE DECISIONS Provides pros and cons of a situation Best computer to buy Choosing a major

“The Onion” Stephen Colbert & John Stewart Personal Stories #4: To Entertain “The Onion” Stephen Colbert & John Stewart Personal Stories

Introduction to Rhetoric Aristotle (Greek Philosopher) Rhetoric – “The faculty of observing in any given case the available means of persuasion” The art of persuasion. It is a thoughtful, reflective activity leading to effective communication including rational exchange of opposing viewpoints.

Rhetoric always has: Context – The occasion or the time and place it was written or spoken Purpose – a goal that the speaker or writer wants to achieve

Aristotelian Triangle Speaker Audience Subject

APPEALS to the AUDIENCE ETHOS: How does the author establish credibility? How does he/she show good sense, trustworthiness, good will, or good character? PATHOS: How does the author appeal to emotions/interests? LOGOS: How does the author appeal to the audience’s rational side? – Information provided? Facts? Statistics? Stories? Terms?