Emotional Connection Potential

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Presentation transcript:

Emotional Connection Potential Not Surprisingly, Television Is The Platform That Provides The Strongest Opportunity For Storytelling and Emotional Engagement Emotional Connection Potential Entertainment & Escapism 82% enjoy it for pure entertainment 6 core reasons: for comfort, to unwind, to connect, to experience, to escape, and to indulge* Connections Over Content 82% of users cite making connections as the best thing that’s happened to them since joining Facebook – finding old friends/acquaintances, making new friends, creating business opportunities 10% cite content, such as news updates and stories Real-time news and second screening (of televised) events 86% of Twitter users use it primarily for keeping up with news 28% of users chat live events Music, quick-hit humor and how-to’s 94% of the top 250 viewed videos are music Source: American Press Institute, “How People Use Twitter” Sept 2015; comScore Media Metrics Multi-Platform, Total Audience, July 2017; note comScore data does not include mobile video; *Thinkbox “Screen Life: TV in Demand” 1