O2’s 3rd Party Developer Programme 17/01/2019 05:40:27 source O2 O2’s 3rd Party Developer Programme Confidential 17/01/2019 05:40:27 Confidential

Overview of source O2 source O2 is the developer programme of O2 UK , it is Europe’s No1 Mobile developer programme with over 17,000 members source O2’s core objective is to get developers’ products to market with O2, as efficiently and effectively as possible. Together with programme partners, source O2 aims to bring to developers all the information and tools that they may require to develop applications. Developers are able to submit, test and deploy their application within O2. Through source O2 events developers are able to network and meet O2 staff and industry experts who may be able to help them deliver unique and compelling applications. Through the sourceO2 website developers can access information about O2 technologies and networks, information on source O2 events and workshops, developer news, and most importantly how to work with O2 to reach O2 UK’s17.75 million customers. Confidential 17/01/2019 05:40:27

mmO2 - Background mmO2 plc is a leading provider of mobile communications services, branded as O2, in Europe, with nearly 21 million customers. The company operates in three main countries – the UK, Germany and Ireland– and in the Isle of Man (Manx Telecom). In addition mmO2 operates O2 Airwave ( an advanced, digital emergency communications service) and a leading Mobile Internet portal business. mmO2 was the first company in the world to launch and rollout a commercial GPRS (or 2.5G) service and is already rolling out 3G services in Germany and Ireland Combined group turnover for the year ending 31 March 2004 reached £5.646 billion, up 22% from the preceding year. Data represented 20.9% of the total service revenues in the quarter ending 30 June 2004. Confidential 17/01/2019 05:40:27

Why data? - O2 revenue growth driven by data services 17/01/2019 05:40:27 Why data? - O2 revenue growth driven by data services 18% 17% 24% 37% 3% 6% 10% 78% 19% 13% It’s long been held that as our industry grows and matures to saturation in terms of customer penetration, that driving ARPU is critical to long term success. As Voice becomes more of a commodity item the real opportunity for generating organic growth in revenues is through driving data revenues. The chart above shows group revenue growth over a 5 year period from 2002/03. Voice growth will be single digit over the last 2 years of this period, almost flattening out, whilst we will still see significant growth in data revenues. Crucial to drive data to maximise shareholder return % Year on year growth in data revenue % Year on year growth in voice revenue Confidential 17/01/2019 05:40:27 Confidential

Overview of source O2 Role Facilitate introduction and provide feedback to O2 source O2 Create Order 2-way process Developers O2 Business Partners, VCs, Gov, EU, Uni, Standards Organisations Mobile Alliance Provide Information and Tools Confidential 17/01/2019 05:40:27

Membership Hierarchy and Channels Strategic Partners Channels Business applications and solutions Consumer Applications i-mode Enablers Premium Developers Registered Developers Confidential 17/01/2019 05:40:27

Strategic Partners These are vendors of technologies, solutions, applications or services that the management of O2 regards critical for the success of O2 Established companies that are leaders in their field with proven products Likely to have had some history of working with O2 Membership criteria based on selection process for each type of partnership Confidential 17/01/2019 05:40:27

i-mode Channel – New To help drive the development of “unofficial” i-mode content and applications; source O2 will be creating a dedicated i-mode section with the aim of informing existing and new potential members on O2’s i-mode initiative. Confidential 17/01/2019 05:40:27

Consumer and Business Distribution Channels Consumer (currently Revolution)– a distribution channel developers of consumer applications Business – for developers of business applications and solutions Confidential 17/01/2019 05:40:27

For developers that require additional resources from O2 Premium Members – New For developers that require additional resources from O2 Members will be required to pay an annual subscription fee - based on the number of seats Members will receive additional benefits not available to registered members Confidential 17/01/2019 05:40:27

Dedicated Content Sections The source O2 website provides detailed information on O2 platforms, technologies, devices and markets. To meet the demands of members new sections will be created to include: 3G - Network and Devices Devices Games and Entertainment applications Business Applications i-mode Working O2 – including information on reseller opportunities Confidential 17/01/2019 05:40:27

Collaboration with Complimentary Developer Programmes source O2 is committed to working with Developer Programmes of Device and OS vendors This will help source O2 members: Source technical information, development tools and support for particular handsets or OS Gain additional exposure through partners’ marketing activity Participate at partner events Confidential 17/01/2019 05:40:27

Acceptance Criteria , Testing and Certification To help ensure that there is no wastage of resources before applications are submitted Developers will be made aware what the the selection criteria is. Each O2 product team will publish a product requirements checklist on the source O2 website, enabling developers to compare their application before submitting it Confidential 17/01/2019 05:40:27

Community Features/ Content – some currently in development FAQ’s -= answers to Frequently Asked Questions Tools and Resources - SDKs, Emulators, Phone Specifications, Style Guides, White Papers and other technical documents Networking – A facility on the source O2 site to to facilitate networking between developers Industry Events- As on the existing website this area needs to be expanded and relevant O2 staff need to be informed as appropriate Application Repository - To allow developers to share their applications with members of the source O2 community Market Opportunity – A section to help developers build their own business cases using the latest industry research reports on the mobile data market. Wireless Technology News –News on the latest developments in Wireless Technology Confidential 17/01/2019 05:40:27

Events Annual Developers Forum – featuring keynote speakers both from O2 as well as programme partners – including Microsoft . Single topic workshops and seminars – Some may be run in association with other source O2 programme Partner’s Developer Programmes We are considering hosting these events regionally – we recognise that not all developers are able to attend events in London or Thames Valley We will encourage and facilitate developers to meet on regularly on an informal basis Confidential 17/01/2019 05:40:27

BIG BETS for next 12 months… 17/01/2019 05:40:27 BIG BETS for next 12 months… Which application areas the product managers at O2 see growing Lifestyle Email Gambling Games Sport Business Applications Talk about responsibility on Adult and Gambling Confidential 17/01/2019 05:40:27 Confidential

More Information on source O2 Please visit our website at www.sourceo2.com Or contact us at Info@sourceo2.com Confidential 17/01/2019 05:40:27

Thank you Confidential 17/01/2019 05:40:27