1. For Internal Use Only General Learning Programme Business Case ECR National Initiatives Presentation Sept. 4 th, 2003

2. For Internal Use Only Agenda Why launch a General Learning Programme? What is its purpose? Who is it for? How will it be realised? What are the timescales? What can the programme do for you? What can you do for the programme?

3. For Internal Use Only Target Audience 1. Business need for a new ECR model 2. Development 3. Pilots Blue books & KPIs Desired Cycle of Implementation 5. Review Training & Guidelines Educational seminars Conferences Publicity Measurement 4. Implementation ECR members Non-members

4. For Internal Use Only Training & Guidelines Educational seminars General Learning Programme (GLP)

5. For Internal Use Only Board recommendations Programme to be driven at local level by ECR organisation or be imbedded into company courses ECR Board members to play a “champion” role in their companies and at national level Retailers and suppliers to learn together Internet to be used for learning activities and the creation of a central repository Certification and programme branding issue to be addressed

6. For Internal Use Only The General Learning Programme G L P For Consumer Goods Industry companies ECR National Organisations Service Providers Training Organisations Provide Consistency Customisation Dissemination Scalability Be Locally delivered Centrally coordinated Sustainable Endorsed by ECR Member Companies Support Collaborative learning and doing ECR Business Models best practices Implementation best practices Complement ECR Project roll-outs Generic 3 rd party training In-company training

7. For Internal Use Only Topics Embracing existing content areas e.g. –CatMan, EPI –CPR, VMI –CPFR –EDI Developing current content areas –C-CRM –OSA –Shrinkage –Traceability Targeting future subjects - for example - RFID, Risk & value improvement - Ethical & environmental issues of ECR

8. For Internal Use Only USP of a General Learning Programme Enabler for the integration of SMEs Massive pool of existing material on documented and tested collaborative business models Regular stream of new developments at national and European level Unique pan-European certified learning programme for the Consumer Goods Industry Reinforces the missions of the stakeholders Learning together to fulfil consumer wishes better, faster and at less cost.

9. For Internal Use Only Staff Effected Managers Shop/Sales Managers in Supply Chain Leaders 10s WHY 100s 1,000s 10,000s HOW WHAT WHEN

10. For Internal Use Only Target Audience by Roles ControllingDept. Head PlanningCategory Mgr. PlanningLogistics Mgr. PlanningBuyerAccount Mgr. ExecutionShop Mgr.Production Mgr. FunctionRetailerSupplierLevel Strategic Tactical Operational

11. For Internal Use Only Business Approach Delivery channels Collaborative Workshops eLearning Seminars Web Seminars Course development Blue-book Content ECR Project Teams In-Company Programmes Training Institutes Framework Accreditation Certification Guiding Principles Templates & Communication Packages

12. For Internal Use Only Business Approach Marketing focus Branding GLP Positioning National Curriculum(s) Web Portal Solutions to Business Needs Certification of Individuals Resources Needed Commitment of Member Companies Endorsement by Board Members Involvement of National Initiatives Recruitment of Training Partners Programme Staffing Web Portal

13. For Internal Use Only Timescale Deliverables for GLP frameworkSept’03 – Dec ‘03 – European road show on GLP strategy – Evaluation of existing training programs – Development of GLP marketing strategy – Development of GLP marketing collateral Deliverables for pilot programmesJan ’04 – Aug ‘04 – Initiation of learning programmes in 3 to 4 countries – Evaluation of pilots and finalisation GLP concept – Accreditation of training institutes – Preparation of material – Launch of first production learning programmes Roll-out of GLP to 4 additional countriesSept ’04 – Mar ‘05 – Accreditation of training institutes – Preparation of material – Launch of production learning programmes

14. For Internal Use Only Working Together - Benefits Development of local subject priorities using European Best In Class methodology European validation of a training programme delivered locally New ‘product’ for National ECR portfolio Revenue stream Tool to attract and enable involvement of SME’s in ECR National Initiative Commitment to consistency across Europe Feedback on programme performance Identification of local subject priorities Promotion of the GLP locally Selection/Facilitation of local training partners ECR Europe

15. For Internal Use Only Working Together - Benefits Certification of staff, leading to improved staff retention Efficiency of training deployment (Economies of Scale/Best In Class) Faster access to knowledge of latest ECR topics, ex. CCRM Identifiable ROI in ECR Europe Opportunity to be ‘first in the field’ in chosen topic area Consumer Goods Companies Demonstrable benefit of ECR Europe to contributing companies Feedback on programme performance Identification of subject priorities Promotion of the GLP locally/internally Speedy deployment of ECR business models – gaining consistency across Europe ECR Europe

16. For Internal Use Only Working Together - Benefits Access to a European certified new product and a new or enlarged market segment Development support Marketing support and Pan-European accreditation for elected subject(s) Revenue stream Rights to certain topics/markets Training Partner Commitment to consistency of approach across Europe Course material Feedback on programme performance Revenue stream Subject matter expertise ECR Europe

17. For Internal Use Only Working Together - Benefits Alumni of practitioners Certification providing proof of knowledge gained Pool of business contacts Repository of continuously updated subject matter Skills development Source of continuously updated Training Consumer Feedback on programme performance New market segment Pool of practitioners throughout Europe Promotion of the GLP internally and locally Revenue stream ECR Europe

18. For Internal Use Only Summary Desired Cycle of Implementation Range of Target Audiences Recommended Business Approach Programme Timescale Benefits to different Stakeholder groups What the GLP needs from you.

19. For Internal Use Only The General Learning Programme is the conduit for the wide-scale implementation of ECR business models in Europe.