SPE Point of View Proposal Content Delivery SPE Point of View Proposal 1/13/2019 Sony Pictures Confidential

Broadcast (Over the air, cable, satellite, IPTV) Download (EST) Users Studios Broadcasters Users Premium Content (Content with long term value. E.g. Movies, Episodic TV) Broadcast Content (Content with transitory value. E.g. Live broadcasts, Sports, Reality TV etc.) User Content (Personal content with limited commercial value. E.g. Home videos, uploads to YouTube.) Streaming (Internet, video on demand, etc.) Broadcast (Over the air, cable, satellite, IPTV) Download (EST) Physical media Consumers

Content Delivery Models Electronic Sell Through (EST) Consumer purchases title through an online account Consumer downloads and plays content to any device registered to their online account Examples are Ultraviolet, Amazon, iTunes Streaming Consumer purchases title (ownership or rental) through online account Authorized device connects to streaming provider using online account Examples are Ultraviolet, Amazon, iTunes, Netflix Physical media with digital copy or on-line activation Consumer purchases title on physical media Physical media “proof of purchase” allows to consumer to add to their online account Consumer can plays content Directly from physical media Using either (1) or (2) above Examples are Ultraviolet coupons with Blu-ray discs

Content Delivery Formats Physical media, download and streaming are just different ways to get the content to the consumer Use the same file format for download and physical media Standardized file format such as the Ultraviolet Common File Format (CFF) Streaming with industry standard MPEG-DASH Uses a file format that is similar to CFF Content format not tied to physical media format In Blu-ray content format was driven by the disc format and capabilities of hardware devices of the time